Is branding important for your farm business?

Let’s start with what I mean by the word “brand” because it’s a word that we hear often, but we may not understand the meaning.  I mean, what does the word “brand” mean anyway?

So what’s the secret to marketing farm and local food products? Today, I’ll tell you, and set you on a solid foundation for marketing your farm and/or food products. Because, if we produce great food and farm products and there’s no one to buy it, what’s the point?

An email list is your most important communication asset, and email marketing is a great way to sell your farm products. But how do you build a list in the first place?

In this episode I walk you through the four not-so-simple steps of email list building for your farm business.

Small businesses routinely fail in every industry segment, but what   causes small farms to fail? In this episode I share 7 reasons why small farms fail, so you learn what not to do so that your farm thrives.

I’ll walk you through seven reasons why small farms fail.

Want to know How to Start a Farm Business? Here are 11 rules that will guide you so that your farm business is profitable, sustainable and enjoyable!

Whether you’re selling market vegetables, pastured meats or raw milk and farmstead cheese, one thing’s for certain. You gotta keep your products cool to preserve shelf life. In this episode, we learn how farmers use Coolbots to do just that.

You’ve probably heard how important it is to define and communicate with your ideal customer. So is it? In this episode, I’ll tell you why it’s a waste of time focusing on mythical ideal customers and walk you through what you should be doing, instead!

This week I’ll answer a listener’s question on whether it’s best to start a Facebook page or a Facebook group for her farm. I cover the pros and cons of each and describe what you can do with a Facebook page that you can’t do in a group, and vice versa.

Let’s discuss a crisis in small business. A crisis in most businesses, actually, but particularly in farm businesses. It’s a problem that creates undue stress, panic and results in farmers not building their brands, getting enough customers and growing their farm business.

I’m talking about Random Acts of Farm Marketing.

If you’re planning to start a farm—or any small business—when should you start marketing it? In this episode I explain why you should start marketing your farm BEFORE you even open for business.

Building a recognized brand for your farm business is one of your most important priorities. This episode discusses why and how to do it.

This week I tackle three questions. One is about the tricky issue of selling meat by product weight online. A related question is about managing inventory of meat when selling both online and at a farm store. And the third question is about managing the reservation and payment process for farm tours.