Why You Must Create a Great Farm Brand

Why You Must Create a Great Farm Brand

Is branding important for your farm business?

Let’s start with what I mean by the word “brand” because it’s a word that we hear often, but we may not understand the meaning.  I mean, what does the word “brand” mean anyway?

7 Habits of Successful Farm Marketers

7 Habits of Successful Farm Marketers

So what’s the secret to marketing farm and local food products? Today, I’ll tell you, and set you on a solid foundation for marketing your farm and/or food products. Because, if we produce great food and farm products and there’s no one to buy it, what’s the point?

How to Tackle Farm Price Objections: Farm Podcast

How to Tackle Farm Price Objections: Farm Podcast

We all know that sustainably produced food is more expensive than supermarket food, so how do we explain that when challenged? This week I want to discuss a challenge that many small farmers face.  It’s one that they seem to all dread and it puts them on the...
How to Grow Your Farm’s Email List: Farm Podcast

How to Grow Your Farm’s Email List: Farm Podcast

An email list is your most important communication asset, and email marketing is a great way to sell your farm products. But how do you build a list in the first place?

In this episode I walk you through the four not-so-simple steps of email list building for your farm business.

Why Small Farms Fail: Farm Podcast

Why Small Farms Fail: Farm Podcast

Small businesses routinely fail in every industry segment, but what   causes small farms to fail? In this episode I share 7 reasons why small farms fail, so you learn what not to do so that your farm thrives.

I’ll walk you through seven reasons why small farms fail.

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