This is what your farm needs, NOT a business plan

This is what your farm needs, NOT a business plan

Hey there, thanks for joining me again this week. So it’s strategy week here on the Small Farm Nation podcast. And nothing says “strategy” more than business planning, so that’s the focus this week. Now, what do people usually say is the first thing you need before...
10 Reasons Small Farms Struggle to Sell Products

10 Reasons Small Farms Struggle to Sell Products

Hey there, thanks for joining me again this week. So it’s marketing week here on the Small Farm Nation podcast. As you know I cover four categories each month, one per week. I do an episode on farm strategy, followed by an episode on branding. Last week’s episode was...
How to Create an Email List for Your Farm

How to Create an Email List for Your Farm

One of the challenges I hear most often expressed from small farmers (really any small business, actually), is how difficult it is to create an email list of potential customers. In fact, when I created a survey in my farm marketing group on Facebook, members rated...
How to choose a name for your farm business

How to choose a name for your farm business

Okay, so it’s Branding week here on the Small Farm Nation podcast, and we’re gonna discuss an issue all new business owners fret over. And that is what to name your business. So, let’s talk about the importance of naming in this episode Not just the name of your farm...
Why I’m closing my Facebook group

Why I’m closing my Facebook group

Last year I created a free group on Facebook to discuss issues related to marketing a farm business. It has just under 2,500 members in it, but I’ve been stringent about letting members in. On average, 2 out of 10 people who ask to join were admitted. They had...
Talking Farm Marketing on the Modern Acre Podcast

Talking Farm Marketing on the Modern Acre Podcast

  So, of course, Small Farm Nation is far from the only agricultural podcast out there. I’m sure you have other favorites. But I’d like to introduce you to a rather new one if you don’t listen to them already. It’s the Modern Acre podcast hosted by Tim and Tyler Nuss....
Talking Pastured Poultry with John Suscovich

Talking Pastured Poultry with John Suscovich

In this episode I’d like to share an excerpt of my Mastermind interview with John Suscovich of Farm Marketing Solutions. John has just published a new book on Marketing Pastured Poultry, and we discussed key parts of that book in this episode. In this...
Random Acts of Marketing

Random Acts of Marketing

There’s an epidemic afflicting farm business owners and I’m here to raise awareness and put an end to it. Today I’ll shed some light on the crisis needlessly damaging all small businesses, an epidemic I’ll call  random acts of marketing. Today I want to discuss a...