Why I switched from ConvertKit to BirdSend (hint: I saved a bundle and my life is easier)
Over the years I've used a LOT of email service providers. I used Constant Contact to send newsletters to our subscribers when I started my farm in 2007. Constant Contact had tons of templates to use, which seemed valuable at the time. Today I frown on email...
Why I switched from ConvertKit to BirdSend (hint: I saved a bundle and my life is easier)
Over the years I've used a LOT of email service providers. I used Constant Contact to send newsletters to our subscribers when I started my farm in 2007. Constant Contact had tons of templates to use, which seemed valuable at the time. Today I frown on email...
How to Create an Email List for Your Farm
One of the challenges I hear most often expressed from small farmers (really any small business, actually), is how difficult it is to create an email list of potential customers. In this episode we’ll discuss three keys to putting your list-building efforts on autopilot so you can grow your email list.
8 Tips on Building Your Personal Farm Brand
From a marketing perspective, a sustainable farm business is quite unique in the scheme of business models. Like other businesses (big and small), a sustainable farm business needs to build a strong business brand in order to thrive. Yet, the heart of any farm...
Make Money With Farm Events
If you have a farm business, you should definitely offer agritourism and farm events. This post will explain why. Even if you don't yet operate a farm business you could start one centered only on agritourism. If that's what floats your boat. Why is agritourism an...
Tim Young: Sexiest Farmer in the United States of America
Without question, the sexiest farmer in the United States is Tim Young (according to Google). This 6-foot hunk of a farming machine started his athletic career with the sexiest of all teams, the Chicks, when he was nine years old. With a balding hairline (that's being...
Farm Website Before and After – Sorensen
This week we launched another FarmPress website for Sorensen's Heritage Farm in Illinois. Prior to switching to FarmPress, Sorensen was on the Weebly platform. There they experienced many frustrations, including: Difficulty formatting text on Weebly. Limitations on...
Talking Farm Marketing on the Intellectual Agrarian Podcast
Recently, I had the pleasure of speaking with Terrance Layhew on his excellent podcast, The Intellectual Agrarian. Terrance is an Organic inspector, writer, film critic and sustainable agriculture advocate. Raised on an Organic farm, Terrance has spent his life...
Why I’m closing my Facebook group
Last year I created a free group on Facebook to discuss issues related to marketing a farm business. It has just under 2,500 members in it, but I've been stringent about letting members in. On average, 2 out of 10 people who ask to join were admitted. They had to...
Talking Farm Marketing on the Farm to Table Talk Podcast
Well, well...the tables were turned on me once again. Instead of being behind the microphone on my own podcast, this time I was the one being interviewed. And I thoroughly enjoyed my discussion with Rodger on his wonderful podcast, Farm to Table Talk. Listen to the...
Talking farm marketing on Australia’s Profitable Farmer podcast
It was a real pleasure speaking with Andrew on his wonderful podcast, Profitable Farmer. We found that, even though we're half a world apart, we're completely aligned as it relates to running a profitable farm business. We discussed many aspects of starting and...
Create a Farm WordPress Site in Under 15 Minutes
Whether you're a homesteader, farmer, author or online marketer, the easiest way to build a marketing platform today is still via a blog. And the best way to have control over your site is to host a WordPress site on Bluehost. That's what I do and it's what most...
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