Focus on These 7 Farm Marketing Tips This Winter

Focus on These 7 Farm Marketing Tips This Winter

So it’s December and we’re winding down the farm season. While that means we have fewer chores to do, we still have farm chores, right? Frozen water troughs, hay that’s gotta be dished out, pigs still need to be fed and so on.

Let’s take advantage of this time to focus on one of the most strategically important areas of our business—of any business. And that is marketing. In this episode I’ll walk you through 7 Farm Marketing tasks you can perform this winter to get your farm in great shape for next year.

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Focus on These 7 Farm Marketing Tips This Winter

Focus on These 7 Farm Marketing Tips This Winter

So it’s December and we’re winding down the farm season. While that means we have fewer chores to do, we still have farm chores, right? Frozen water troughs, hay that’s gotta be dished out, pigs still need to be fed and so on.

Let’s take advantage of this time to focus on one of the most strategically important areas of our business—of any business. And that is marketing. In this episode I’ll walk you through 7 Farm Marketing tasks you can perform this winter to get your farm in great shape for next year.

Farm Website Before and After – Sorensen

Farm Website Before and After – Sorensen

This week we launched another FarmPress website for Sorensen's Heritage Farm in Illinois. Prior to switching to FarmPress, Sorensen was on the Weebly platform. There they experienced many frustrations, including: Difficulty formatting text on Weebly. Limitations on...

Free Farm Marketing Course

Free Farm Marketing Course

If you want your farm business to succeed you have to excel at marketing. Because without customers, you have no business. Marketing is a challenging area for many farmers. I'd like to help you better understand marketing so you can build your brand, grow your list...

How to Create an Email List for Your Farm

How to Create an Email List for Your Farm

So it’s marketing week here on the Small Farm Nation podcast. And one of the challenges I hear most often expressed from small farmers (really any small business, actually), is how difficult it is to create an email list of potential customers. In this episode we’ll discuss three keys to putting your list-building efforts on autopilot so you can grow your email list.

What is the Best Website Platform for Your Farm Business?

What is the Best Website Platform for Your Farm Business?

It’s online marketing week here on the Small Farm Nation podcast. And this week we’re talking websites, or, more specifically, what website design tool you should use. And we have plenty of options, right? There’s lots of website builders out there—you know, Squarespace, Wix, Weebly, GoDaddy, and WordPress. I’ll walk you through all the options and help you decide what’s right for your farm business.

Talking Farm Marketing on the Intellectual Agrarian Podcast

Talking Farm Marketing on the Intellectual Agrarian Podcast

Recently, I had the pleasure of speaking with Terrance Layhew on his excellent podcast, The Intellectual Agrarian. Terrance is an Organic inspector, writer, film critic and sustainable agriculture advocate. Raised on an Organic farm, Terrance has spent his life...

Mistakes to avoid when designing your farm logo

Mistakes to avoid when designing your farm logo

What do most people think of when they think of branding? They think of logos. In fact, many people think that their logo is their brand. And you can’t have a great brand without a super cool logo design, can you? Today, I’m gonna tell you the mistakes you’re making with your farm logo design and what you really should be doing, instead.

Creating a One-Page Farm Business Plan

Creating a One-Page Farm Business Plan

Okay, so it’s strategy week here on the Small Farm Nation podcast. And nothing says “strategy” more than business planning, so that’s the focus this week. Now, the first thing you’re told to do when starting a business is to write a business plan. But should you? Do traditional business plans help? Or is there a better way.
Yes, there is a better way, and in this episode I’ll walk you through how to create an actionable one-page business plan.

10 Reasons Small Farms Struggle to Sell Products

10 Reasons Small Farms Struggle to Sell Products

Okay, so it’s Marketing week here on the podcast. And it’s an important episode, and if you’re a farmer, this is gonna really resonate with you. I want to talk about why small farms struggle so much to sell their products. If you’re a small, family farmer, you know what I mean. I’ve created a list of ten reasons why small farms struggle to sell their products. Listen in and see what you think.

How to Create an Email List for Your Farm

How to Create an Email List for Your Farm

One of the challenges I hear most often expressed from small farmers (really any small business, actually), is how difficult it is to create an email list of potential customers. In this episode we’ll discuss three keys to putting your list-building efforts on autopilot so you can grow your email list.

12 Fatal Flaws of Most Farm Websites

12 Fatal Flaws of Most Farm Websites

Okay, so it’s Online Marketing week here on the Small Farm Nation podcast, and we’re gonna discuss the dirty dozen…the 12 Fatal Flaws of Most Farm Websites. I’d say at least 90% of farm websites commit these sins. Do you?

How to choose a name for your farm business

How to choose a name for your farm business

One of the most common things new farmers stress over is what to name their farm business. Well, in this week’s episode I’m going to tell you there are lots of WRONG names to choose, and give you a tool for choosing the right name for your farm. We’ll also cover how to choose product names and taglines.

Why I’m closing my Facebook group

Why I’m closing my Facebook group

Last year I created a free group on Facebook to discuss issues related to marketing a farm business. It has just under 2,500 members in it, but I've been stringent about letting members in. On average, 2 out of 10 people who ask to join were admitted. They had to...

Wal-Mart is NOT the problem. Your farm business model is!

Wal-Mart is NOT the problem. Your farm business model is!

Farmers love to blame Wal-Mart, regulations and unpatriotic consumers as reasons why their farms struggle. But is that really the case? In this episode I explain why it is not the case, and I also share some structural changes I’m making to upcoming podcast episodes.

Talking Farm Marketing on the Modern Acre Podcast

Talking Farm Marketing on the Modern Acre Podcast

This week I’d like to introduce you to an awesome new podcast. I really enjoyed my conversation with Tim and Tyler Nuss of the Modern Acre podcast recently. If you haven’t heard their podcast, here’s your chance. Then hit their site and subscribe.

Talking Farm Marketing on the Modern Acre Podcast

Talking Farm Marketing on the Modern Acre Podcast

This week I’d like to introduce you to an awesome new podcast. I really enjoyed my conversation with Tim and Tyler Nuss of the Modern Acre podcast recently. If you haven’t heard their podcast, here’s your chance. Then hit their site and subscribe.

Talking Pastured Poultry with John Suscovich

Talking Pastured Poultry with John Suscovich

In this episode, I talk with John Suscovich of Farm Marketing Solutions. We discuss John’s new book on Marketing Pastured Poultry, how to start a pastured poultry business, the critical success factors to achieving profitability and much more.
And, of course, we discuss what Howard Stern has in common with pastured poultry.

Random Acts of Marketing

Random Acts of Marketing

Today I want to discuss a crisis in small business. A crisis in most businesses, actually, but particularly in farm businesses. It’s a problem that creates undue stress, panic and results in farmers not building their brands, getting enough customers and growing their farm business.

I’m talking about Random Acts of Marketing.

Talking Farm Marketing on the Farm to Table Talk Podcast

Talking Farm Marketing on the Farm to Table Talk Podcast

Well, well...the tables were turned on me once again. Instead of being behind the microphone on my own podcast, this time I was the one being interviewed. And I thoroughly enjoyed my discussion with Rodger on his wonderful podcast, Farm to Table Talk. Listen to the...

Talking farm marketing on Australia’s Profitable Farmer podcast

Talking farm marketing on Australia’s Profitable Farmer podcast

It was a real pleasure speaking with Andrew on his wonderful podcast, Profitable Farmer. We found that, even though we're half a world apart, we're completely aligned as it relates to running a profitable farm business. We discussed many aspects of starting and...

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