Selling meat by weight online & taking payments for farm tours

Selling meat by weight online & taking payments for farm tours

This week I tackle three questions. One is about the tricky issue of selling meat by product weight online. A related question is about managing inventory of meat when selling both online and at a farm store. And the third question is about managing the reservation and payment process for farm tours.

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Selling meat by weight online & taking payments for farm tours

Selling meat by weight online & taking payments for farm tours

This week I tackle three questions. One is about the tricky issue of selling meat by product weight online. A related question is about managing inventory of meat when selling both online and at a farm store. And the third question is about managing the reservation and payment process for farm tours.

Robert Brady on Marketing Your Farm with Google Ads

Robert Brady on Marketing Your Farm with Google Ads

This week I’m speaking with a farmer turned online marketing expert about how to use Google Ads to attract customers to your farm business. If you’re interested in farm marketing, you’ll get a lot out of Robert’s expertise, as I did.  Enjoy the episode!

How to Write a Great About Page for Your Farm

How to Write a Great About Page for Your Farm

Lots of farmers struggle with how to share their story. In this week’s farm podcast, I share the advice I gave to a farmer about how to share her story and create a great about page for your website.

When to Avoid Sales Funnels and Marketing Gimmicks

When to Avoid Sales Funnels and Marketing Gimmicks

In this farm podcast, I discuss why you may not want to use automated sales funnels and marketing gimmicks in marketing your farm business. I describe the Jeff Walker Product Launch Formula, what it’s designed to do and why I recommend that farmers exercise caution with this strategy.

Joel Salatin on How to Swap a Depressing Job for a Rewarding Farm

Joel Salatin on How to Swap a Depressing Job for a Rewarding Farm

In this farm podcast, Joel Salatin and I have a provocative discussion about how to quit an unfulfilling job and start a farm business. Joel offers some real gems in this episode, as he outlines his seven rules for starting a profitable farm. We talk at length about his latest book, Your Successful Farm Business, which can be thought of as a graduate course to the book that got so many people started in farming, You Can Farm!

How to Start a Profitable Flower Farm

How to Start a Profitable Flower Farm

People have been talking about the importance of local food for years but what about local flowers? In this farm podcast, I’m speaking with a “farmpreneur” who found the courage to quit her job and start a thriving flower farm. Even though she had never farmed before.

How to Start a Farm Tanning Sheepskins

How to Start a Farm Tanning Sheepskins

As sustainable livestock farmers, we want to honor the whole animal. But what about when it comes to using the animals hides? Joining me in this farm podcast, is Sarah Scully founder of Vermont Natural Sheepskins. Sarah and her husband, Rick, started the first commercial organic tannery in America.

How to Scale Up Pastured Poultry

How to Scale Up Pastured Poultry

Guess what? You CAN start a pastured poultry business and scale it to a size that supports a family. Or multiple families. Tune in as Paul Grieve from Pasturebird and Primal Pastures shares the story of how his family has done just that.

Starting Up a New Farm

Starting Up a New Farm

In this farm podcast, I talk about the sometimes long and steady process of setting up a new farm. My guest is Jenn Colby of Howling Wolf Farm in Vermont. We also tackle the touchy issue of why it’s sometimes more challenging for women farmers than men. Listen in to see what you think.

Craft Meat With Crowd Cow

Craft Meat With Crowd Cow

In this farm podcast, I examine one of the biggest problems consumers face when wanting to buy directly from farmers, the problem of convenience. I talk with Joe Heitzeberg, co-founder and CEO of Crowd Cow. It’s an interesting business model that is endeavoring to make it easier for farmers and consumers to come together and celebrate what Crowd Cow calls “craft meat.” Tune in for a great story.

Meat Rabbits

Meat Rabbits

Today I’m speaking with Callene and Eric Rapp of Rare Hare Barn in Kansas. I love this topic of raising rabbits for meat because, in general, our society has become very disconnected from our food—and what food is, right? Nowhere in the meat world is that more evidenced than with rabbits. We discuss many fascinating aspects of running a rabbit enterprise on a small farm. Whether you’re a consumer, chef, homesteader or farmer, this is a thoroughly interesting discussion about the life (and death) of rabbits.

Sheep & Artisan Cheese

Sheep & Artisan Cheese

In this episode I’m joined by Sarah Hoffman of Green Dirt Farm in Missouri, where she raises sheep on pasture, milks them and turns their milk into award-winning cheese. We discuss Sarah’s journey to farm life and how her desire to raise children in that setting led her and her husband to make some courageous career choices.

Greg Judy: Leasing Farm Land

Greg Judy: Leasing Farm Land

Greg Judy went from having $8 in his pocket after a long divorce to now farming over 1,600 acres. In this episode, Greg and I recap how he got started, mistakes he’s made and what he looks for in terms of farm properties. He shares his best tips on negotiating leases, what fencing tools to use and even what type of cattle to raise.

7 Winter Farm Marketing Tips

7 Winter Farm Marketing Tips

So it’s December and we’re winding down the farm season. Let’s take advantage of this time to focus on one of the most strategically important areas of our business—of any business. And that is marketing. In this episode I’ll walk you through 7 Farm Marketing tasks you can perform this winter to get your farm in great shape for next year.

Farm Website Before and After – Sorensen

Farm Website Before and After – Sorensen

This week we launched another FarmPress website for Sorensen's Heritage Farm in Illinois. Prior to switching to FarmPress, Sorensen was on the Weebly platform. There they experienced many frustrations, including: Difficulty formatting text on Weebly. Limitations on...

Free Farm Marketing Course

Free Farm Marketing Course

If you want your farm business to succeed you have to excel at marketing. Because without customers, you have no business. Marketing is a challenging area for many farmers. I'd like to help you better understand marketing so you can build your brand, grow your list...

How to Create an Email List

How to Create an Email List

So it’s marketing week here on the Small Farm Nation podcast. And one of the challenges I hear most often expressed from small farmers (really any small business, actually), is how difficult it is to create an email list of potential customers. In this episode we’ll discuss three keys to putting your list-building efforts on autopilot so you can grow your email list.

Website Platform Comparison

Website Platform Comparison

It’s online marketing week here on the Small Farm Nation podcast. And this week we’re talking websites, or, more specifically, what website design tool you should use. And we have plenty of options, right? There’s lots of website builders out there—you know, Squarespace, Wix, Weebly, GoDaddy, and WordPress. I’ll walk you through all the options and help you decide what’s right for your farm business.

Talking Farm Marketing on the Intellectual Agrarian Podcast

Talking Farm Marketing on the Intellectual Agrarian Podcast

Recently, I had the pleasure of speaking with Terrance Layhew on his excellent podcast, The Intellectual Agrarian. Terrance is an Organic inspector, writer, film critic and sustainable agriculture advocate. Raised on an Organic farm, Terrance has spent his life...

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