Okay, so it’s Marketing week here on the podcast. And it’s an important episode, and if you’re a farmer, this is gonna really resonate with you. I want to talk about why small farms struggle so much to sell their products. If you’re a small, family farmer, you know what I mean. I’ve created a list of ten reasons why small farms struggle to sell their products. Listen in and see what you think.read more
Okay, so it’s Marketing week here on the podcast. And it’s an important episode, and if you’re a farmer, this is gonna really resonate with you. I want to talk about why small farms struggle so much to sell their products. If you’re a small, family farmer, you know what I mean. I’ve created a list of ten reasons why small farms struggle to sell their products. Listen in and see what you think.
One of the challenges I hear most often expressed from small farmers (really any small business, actually), is how difficult it is to create an email list of potential customers. In this episode we’ll discuss three keys to putting your list-building efforts on autopilot so you can grow your email list.
Okay, so it’s Online Marketing week here on the Small Farm Nation podcast, and we’re gonna discuss the dirty dozen…the 12 Fatal Flaws of Most Farm Websites. I’d say at least 90% of farm websites commit these sins. Do you?
One of the most common things new farmers stress over is what to name their farm business. Well, in this week’s episode I’m going to tell you there are lots of WRONG names to choose, and give you a tool for choosing the right name for your farm. We’ll also cover how to choose product names and taglines.
Last year I created a free group on Facebook to discuss issues related to marketing a farm business. It has just under 2,500 members in it, but I've been stringent about letting members in. On average, 2 out of 10 people who ask to join were admitted. They had to...
Farmers love to blame Wal-Mart, regulations and unpatriotic consumers as reasons why their farms struggle. But is that really the case? In this episode I explain why it is not the case, and I also share some structural changes I’m making to upcoming podcast episodes.
This week I’d like to introduce you to an awesome new podcast. I really enjoyed my conversation with Tim and Tyler Nuss of the Modern Acre podcast recently. If you haven’t heard their podcast, here’s your chance. Then hit their site and subscribe.
In this episode, I talk with John Suscovich of Farm Marketing Solutions. We discuss John’s new book on Marketing Pastured Poultry, how to start a pastured poultry business, the critical success factors to achieving profitability and much more.
And, of course, we discuss what Howard Stern has in common with pastured poultry.
Today I want to discuss a crisis in small business. A crisis in most businesses, actually, but particularly in farm businesses. It’s a problem that creates undue stress, panic and results in farmers not building their brands, getting enough customers and growing their farm business.
I’m talking about Random Acts of Marketing.
Well, well...the tables were turned on me once again. Instead of being behind the microphone on my own podcast, this time I was the one being interviewed. And I thoroughly enjoyed my discussion with Rodger on his wonderful podcast, Farm to Table Talk. Listen to the...
It was a real pleasure speaking with Andrew on his wonderful podcast, Profitable Farmer. We found that, even though we're half a world apart, we're completely aligned as it relates to running a profitable farm business. We discussed many aspects of starting and...
Where oh where can you go to learn all the skills you need to market your farm business? Today I’m going to tell you about the greatest farm tool you can invest in this year, the one that will help you to get growing! A membership site full of training videos, Mastermind interviews and resources to teach you how to market your farm business.
Is branding important for your farm business?
Let’s start with what I mean by the word “brand” because it’s a word that we hear often, but we may not understand the meaning. I mean, what does the word “brand” mean anyway?
So what’s the secret to marketing farm and local food products? Today, I’ll tell you, and set you on a solid foundation for marketing your farm and/or food products. Because, if we produce great food and farm products and there’s no one to buy it, what’s the point?
Serving the local food community and reconnecting heritage breed animals to neglected farmland was, and is, a worthy pursuit, and it’s one that a growing number of people are drawn to.
If you’re one of those people, that’s awesome, and I encourage you to follow your dream.
Facebook is now focused not on the brands…or those of you who have farm Facebook pages, but rather focused on the individual FB user.
Learn how to use Facebook effectively with the end in mind. And the end is getting people to conduct a transaction with you.
An email list is your most important communication asset, and email marketing is a great way to sell your farm products. But how do you build a list in the first place?
In this episode I walk you through the four not-so-simple steps of email list building for your farm business.
Small businesses routinely fail in every industry segment, but what causes small farms to fail? In this episode I share 7 reasons why small farms fail, so you learn what not to do so that your farm thrives.
I’ll walk you through seven reasons why small farms fail.
A lot of people dream of starting a family farm and selling directly to customers, but how do you protect yourself from getting sued?
In this episode, join me and the Food Lawyer as we discuss farm law, liability and how to protect your personal assets.
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