10 Reasons Small Farms Struggle to Sell Products

10 Reasons Small Farms Struggle to Sell Products

Okay, so it’s Marketing week here on the podcast. And it’s an important episode, and if you’re a farmer, this is gonna really resonate with you. I want to talk about why small farms struggle so much to sell their products. If you’re a small, family farmer, you know what I mean. I’ve created a list of ten reasons why small farms struggle to sell their products. Listen in and see what you think.

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10 Reasons Small Farms Struggle to Sell Products

10 Reasons Small Farms Struggle to Sell Products

Okay, so it’s Marketing week here on the podcast. And it’s an important episode, and if you’re a farmer, this is gonna really resonate with you. I want to talk about why small farms struggle so much to sell their products. If you’re a small, family farmer, you know what I mean. I’ve created a list of ten reasons why small farms struggle to sell their products. Listen in and see what you think.

How to Create an Email List for Your Farm

How to Create an Email List for Your Farm

One of the challenges I hear most often expressed from small farmers (really any small business, actually), is how difficult it is to create an email list of potential customers. In this episode we’ll discuss three keys to putting your list-building efforts on autopilot so you can grow your email list.

12 Fatal Flaws of Most Farm Websites

12 Fatal Flaws of Most Farm Websites

Okay, so it’s Online Marketing week here on the Small Farm Nation podcast, and we’re gonna discuss the dirty dozen…the 12 Fatal Flaws of Most Farm Websites. I’d say at least 90% of farm websites commit these sins. Do you?

How to choose a name for your farm business

How to choose a name for your farm business

One of the most common things new farmers stress over is what to name their farm business. Well, in this week’s episode I’m going to tell you there are lots of WRONG names to choose, and give you a tool for choosing the right name for your farm. We’ll also cover how to choose product names and taglines.

Why I’m closing my Facebook group

Why I’m closing my Facebook group

Last year I created a free group on Facebook to discuss issues related to marketing a farm business. It has just under 2,500 members in it, but I've been stringent about letting members in. On average, 2 out of 10 people who ask to join were admitted. They had to...

Wal-Mart is NOT the problem. Your farm business model is!

Wal-Mart is NOT the problem. Your farm business model is!

Farmers love to blame Wal-Mart, regulations and unpatriotic consumers as reasons why their farms struggle. But is that really the case? In this episode I explain why it is not the case, and I also share some structural changes I’m making to upcoming podcast episodes.

Talking Farm Marketing on the Modern Acre Podcast

Talking Farm Marketing on the Modern Acre Podcast

This week I’d like to introduce you to an awesome new podcast. I really enjoyed my conversation with Tim and Tyler Nuss of the Modern Acre podcast recently. If you haven’t heard their podcast, here’s your chance. Then hit their site and subscribe.

Talking Pastured Poultry with John Suscovich

Talking Pastured Poultry with John Suscovich

In this episode, I talk with John Suscovich of Farm Marketing Solutions. We discuss John’s new book on Marketing Pastured Poultry, how to start a pastured poultry business, the critical success factors to achieving profitability and much more.
And, of course, we discuss what Howard Stern has in common with pastured poultry.

Random Acts of Marketing

Random Acts of Marketing

Today I want to discuss a crisis in small business. A crisis in most businesses, actually, but particularly in farm businesses. It’s a problem that creates undue stress, panic and results in farmers not building their brands, getting enough customers and growing their farm business.

I’m talking about Random Acts of Marketing.

Talking Farm Marketing on the Farm to Table Talk Podcast

Talking Farm Marketing on the Farm to Table Talk Podcast

Well, well...the tables were turned on me once again. Instead of being behind the microphone on my own podcast, this time I was the one being interviewed. And I thoroughly enjoyed my discussion with Rodger on his wonderful podcast, Farm to Table Talk. Listen to the...

Talking farm marketing on Australia’s Profitable Farmer podcast

Talking farm marketing on Australia’s Profitable Farmer podcast

It was a real pleasure speaking with Andrew on his wonderful podcast, Profitable Farmer. We found that, even though we're half a world apart, we're completely aligned as it relates to running a profitable farm business. We discussed many aspects of starting and...

Announcing the Small Farm Nation Academy

Announcing the Small Farm Nation Academy

Where oh where can you go to learn all the skills you need to market your farm business? Today I’m going to tell you about the greatest farm tool you can invest in this year, the one that will help you to get growing! A membership site full of training videos, Mastermind interviews and resources to teach you how to market your farm business.

Why Your Farm Needs Great Brand Recognition

Why Your Farm Needs Great Brand Recognition

Is branding important for your farm business?

Let’s start with what I mean by the word “brand” because it’s a word that we hear often, but we may not understand the meaning.  I mean, what does the word “brand” mean anyway?

Foundations for Farm & Local Food Marketing

Foundations for Farm & Local Food Marketing

So what’s the secret to marketing farm and local food products? Today, I’ll tell you, and set you on a solid foundation for marketing your farm and/or food products. Because, if we produce great food and farm products and there’s no one to buy it, what’s the point?

11 Rules for Starting a Successful Farm Business

11 Rules for Starting a Successful Farm Business

Serving the local food community and reconnecting heritage breed animals to neglected farmland was, and is, a worthy pursuit, and it’s one that a growing number of people are drawn to.

If you’re one of those people, that’s awesome, and I encourage you to follow your dream.

What farmers need to know about 2018 Facebook changes

What farmers need to know about 2018 Facebook changes

Facebook is now focused not on the brands…or those of you who have farm Facebook pages, but rather focused on the individual FB user.

Learn how to use Facebook effectively with the end in mind. And the end is getting people to conduct a transaction with you.

Email List Building 101 For Farmers

Email List Building 101 For Farmers

An email list is your most important communication asset, and email marketing is a great way to sell your farm products. But how do you build a list in the first place?

In this episode I walk you through the four not-so-simple steps of email list building for your farm business.

7 Reason Why Small Farms Fail

7 Reason Why Small Farms Fail

Small businesses routinely fail in every industry segment, but what   causes small farms to fail? In this episode I share 7 reasons why small farms fail, so you learn what not to do so that your farm thrives.

I’ll walk you through seven reasons why small farms fail.

Farm Law, Liability & How to Protect Your Assets

Farm Law, Liability & How to Protect Your Assets

A lot of people dream of starting a family farm and selling directly to customers, but how do you protect yourself from getting sued?

In this episode, join me and the Food Lawyer as we discuss farm law, liability and how to protect your personal assets.

Do You Have a Farm Business or a Farm Hobby?

Do You Have a Farm Business or a Farm Hobby?

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