Why I switched from ConvertKit to BirdSend (hint: I saved a bundle and my life is easier)

Why I switched from ConvertKit to BirdSend (hint: I saved a bundle and my life is easier)

Over the years I’ve used a LOT of email service providers. I used Constant Contact to send newsletters to our subscribers when I started my farm in 2007. Constant Contact had tons of templates to use, which seemed valuable at the time. Today I frown on email templates. The graphics and styled text can significantly lower deliverability and open rates.

Since moving from Constant Contact over a decade ago, I’ve marched through a string of email platforms. Mad Mimi, MailChimp, AWeber, Mailer Lite, Emma, and more.

I’ve even used expensive automated marketing platforms such as Active Campaign and Infusionsoft. Those tools have impressive capabilities. But those capabilities come at a steep price. They are primarily used for “funnel marketers.” Farmers and small business owners generally need not of those capabilities.

Email Marketing Requirements

What farmers and small business owners need with their email marketing provider is a service that:

  1. Is low cost.
  2. Is minimal and easy to use.
  3. Makes it a snap to create automated sequences.
  4. Has excellent deliverability. 

For the last few years, I relied on ConvertKit. It’s a good tool that many people use. And it met three of the four criteria I just listed. But it wasn’t low cost. Well, it wasn’t for me, anyway. By the time I left ConvertKit a few months ago, it was costing me $167 per month, or over $2,000 per year—that’s a lot of pork rinds!

In the scheme of things, two grand a year isn’t a big deal for a marketing expense. But I don’t like wasting money—it’s just my nature as a long-time bootstrap entrepreneur. So I searched for a better solution.

Birdsend Was a GodSend

I don’t even recall how I first came across BirdSend. No doubt I was searching for cheaper alternatives to ConvertKit, without losing the other functionality I valued. But find it I did. After reviewing their story, functionality, and pricing, I started testing them.

The first thing that struck me about BirdSend was their service. Honestly, I still can’t get over how helpful and responsive they are. I needed that service because I had LOTS of automated sequences and rules set up in ConvertKit. And I had many forms on my WordPress site that I created using Thrive Leads, Bloom, and other applications.

BirdSend did ALL the work for me. They copied my ConvertKit automated sequences. And they customized and integrated each of my website forms. Here’s what I had to do to switch: NOTHING.

How to Save a Bundle With Email Marketing

As I said, ConvertKit was costing me $167 per month! For the same number of subscribers, I paid BirdSend a lump sum of $384…but that was for 15 months! So, yeah, that’s $384 for BirdSend and $2,505 for ConvertKit over a 15 month period. Think about how much I’ll save over the next 5-10 years!

So, yeah, the $2,100 initial savings was a no brainer.

Now, of course, there is a bit of a learning curve with BirdSend. That’s true anytime you make a change. But, A) it’s intuitive to use and pretty simple, and B) their support team seems to always be there in the chat icon on the page. So when I needed help, I just asked. And they answered. 

Now I’m saving a lot of money. Money I can apply to other marketing projects, like advertising, creating better lead magnets, graphic design, and so on.

I get all the functionality I need with BirdSend. Easy A/B split testing, automation, tagging, etc. But I get it without any of that other nonsense that I don’t need. Let’s face it…most farmers and small business marketers don’t need that other stuff. But we need something WAAAAY better than MailChimp.

Email Marketing Simplified

I understand why marketers of some products need sophisticated platforms like Ontraport or Infusionsoft. But I don’t. And I bet you don’t either. 

On the other hand, I find free tools such as MailChimp harder to use than either ConvertKit or BirdSend. And I sure don’t care for their pricing change on how they count subscribers. But, I get why some people start with them or MailerLite. 

As for me, I’m glad a great solution with BirdSend. It meets my needs for easy marketing automation, great deliverability, and vary affordable pricing. I should be happy with it for years to come.

How to Create an Email List for Your Farm

How to Create an Email List for Your Farm

One of the challenges I hear most often expressed from small farmers (really any small business, actually), is how difficult it is to create an email list of potential customers. In fact, when I created a survey in my farm marketing group on Facebook, members rated “building a customer list” as the number one challenge.

It’s frustrating to them, I know, for not only is farming and owning a small business challenging enough, now they’re thinking that they must become experts in marketing as well. They’re right. But I’d like to offer some encouragement and perhaps a few helpful tips to help them, and you, to automate the process of building your email list. In my experience, there are three components…layers, if you will, to ensure that your list automatically grows over time and becomes populated with people who are genuinely interested in what you’re doing, and what you have to offer.

1) What’s Your Story

Effective marketing, particularly in the niche of sustainable farming, farm to table restaurants and homestead based businesses, starts with a story.

  • Why are you doing what you’re doing?
  • Why is it important?
  • Who cares and why should they care?

The last question is important because it relates to the market you’re targeting, and your words need to resonate with what the customer values.

Where do you tell your story? You tell it on your “about” page, for sure, but your story needs to be conveyed in other ways throughout your website. Your use of images will tell the story as well as the words you choose on each page, in every email and in all social media posts.

WARNING: Don’t fall into the trap that I see so many do of copy-catting language. In the world of sustainable farming, it seems that everyone’s about page draws from a limited supply of words that run the risk of being overused. I’m thinking:

  1. sustainable
  2. organic and/or non-gmo (or beyond organic)
  3. grassfed or pastured
  4. humane
  5. back to the land
  6. and so on

These may be true statements behind why you began and how you operate, but, if you’re not careful you’ll look and sound like everyone else. You don’t want that because customers won’t perceive you as special as you really are. So choose your words carefully, but make sure they’re YOUR words, even if you pay someone to write them for you.

2) Create Rich Content

Even today, there are still far too many businesses that create websites to serve as online brochures. The problem with that is, once the visitor reads your about page and your offering, they “get it” and have no reason to come back.

It’s your job to give them a reason to come back frequently! Why? It’s one way they stay connected with you and that you stay top of mind when they think of who their favorite farmer (chef, etc.) is.

So how do you get them to come back? For over a decade now, the answer for many has been via blog posts. That’s still a viable strategy for many reasons, but the truth is that many people read those blog posts through RSS readers, which delivers a feed of your post to them without them actually visiting your site. And if you’re opt-in forms are in the sidebars, RSS readers won’t display them. True, you’re still in their thoughts, but it’s a pretty passive relationship. Not nearly as active as them typing in your URL to visit you.

Think about it from your perspective. What would cause you to go back to a website, other than one like Amazon where you make frequent purchases (we both know you do)?

A great method of driving traffic is through email marketing. Sending an email with links to rich content on your site that they can’t get another way.  Of course, this requires an email list, which is the subject of this post, but you’ll understand how to do that once you digest all of these tactics. For now, your goal is to create keyword-rich content that is true to your story and resonates with what your target audience cares about. What kinds of content?

  • how-to blog posts
  • inspirational images
  • how-to static pages (doesn’t have to be blog posts)
  • recipes
  • stories (case studies, customer stories, etc.)
  • press releases and announcements
  • etc.

The content needs to be “rich” from two perspectives;

  • rich in terms of value to your reader and
  • rich in terms of keywords that will enable web searches to find you. Those keywords should be the things your target customer thinks about and searches on.

For instance, if you’re targeting folks interested in “organic farmers near Lexington, KY” or “raw milk near Woburn, MA”, your blog posts or static pages are a great way to create copy that’s both rich in keywords and content for your target customers. That way, you can craft language on your “about” page that’s less boilerplate and more unique to your story, mission, and values. When you’re a relatively new enterprise, showing up in search results is an important way to “get found,” and one of the best ways to show up is to create a steady stream of content. But when visitors do show up, your job is to get them to convert from visitors to subscribers. Often, you accomplish that with lead magnets.

3) Use Lead Magnets the Right Way

A lead magnet is simply something you offer in exchange for your visitor to sign-up for your list. It needs to be valuable since they’re giving you something valuable in exchange. An example of a lead magnet is the image on the left, which goes to this page. I use it throughout this site where I offer an enticing guide in exchange for opting into my list. This simple lead magnet added 120 subscribers to my email list in the first 3 days. All I did was share it on Facebook, that’s it.

Now, here’s what’s critical about this lead magnet. It directly connects my target audience (owners of farm businesses) to what I want to offer them (membership in the Small Farm Nation Academy). Therefore, the lead magnet works because it’s completely in alignment with my membership site offering.

In your case, it will be whatever you have that’s unique to you and, most important, valuable to your audience. For instance, if you sell raw goat’s milk, perhaps it’ll be a guide on how to make soap or cheese from the milk. If you sell pastured poultry or pork you may create a special subscriber’s section of your website that includes videos for cutting up a whole chicken, making bacon and charcuterie and so on. The point is to think about content that your market values and will be willing to join your list in exchange for receiving the content.

But–here’s where many people go wrong. It needs to be something that, if the person doesn’t download, they will either experience pain of some sort, or they’ll realize a great reward.

In my lead magnet example, if the farmer doesn’t download, they could miss out on knowing the secret sauce…the expert tips that bridge the gap between how their farm is currently performing and how the best farms perform, from a marketing perspective.

At the same time, they get a great reward if they insight that can help propel their farm business. So you’ll have to ask yourself, “will my customer feel pain if they don’t download the bone broth lead magnet, or will they experience a great reward if they do?” I’m thinking not. So, lead magnets can be a great tool in building an email list, but, to get great results, they need to be the right kind of lead magnet. FYI, for you members of the Small Farm Nation Academy, just post your lead magnet question/struggles in the forum and get some expert advice.

Of course, when you create content that connects to a lead magnet, don’t just post it on your website. Repost it on Facebook and other social media platforms, and be sure to use widgets and tools to encourage readers to share it on their pages. This will ultimately drive visitors to your site so that they can opt-in for the valuable content you’re offering.

This is a detailed topic and I could go on for quite a bit, for we haven’t even discussed the technology you use to create your opt-in forms, email marketing providers and so on. For this post, the point is to think about creating content that:

  • tells your story in a unique, compelling way
  • gets folks to visit your site repeatedly
  • has a clear strategy for converting them from visitors to subscribers

In terms of action items for you, think about these:

  • Set a specific goal for building your email list…say, adding 20 or 100 new subscribers a week, or whatever’s appropriate for you.
  • Review your “About” page as objectively as possible to see how will it resonates with new potential customers. Again, if you’re an Academy member, post in the forum if you’d like an expert review.
  • Look at your website to see what lead magnets you’re using. If you’re not using any, see what content you have that could be developed into a lead magnet.
  • Get into a habit of emailing your list on a predictable schedule (every Thursday, every two weeks, once a month, etc.). This not only sets a clear expectation with them but also forces you into a pattern of developing new content on that schedule.

Now, get busy growing your marketing list. It’s the lifeblood of your farm business!

8 Tips on Building Your Personal Farm Brand

8 Tips on Building Your Personal Farm Brand

From a marketing perspective, a sustainable farm business is quite unique in the scheme of business models. Like other businesses (big and small), a sustainable farm business needs to build a strong business brand in order to thrive.

Yet, the heart of any farm business is, what? 

It’s the FARMER. After all, the farmer is what makes a farm, a farm. And, the best farms are those where the farmer has established something of a personal brand that is just as strong as the farm brand he or she created.

For examples of this, look no further than Will Allen at Growing Power, Will Harris at White Oak Pastures or the outspoken Bauer (farmer) Willi in Germany, who admonished his customers that all they care about is cheap, industrial food free of claims.

I would suggest you need the name Will or Willi to establish a personal farm brand, but there’s this farmer named Joel who has also broken through the clutter and established a personal brand.

But, in each case, the personal brand is intertwined with the farm brand.

In other words, the perception of the farm business mirrors the perception of the farmer. Of course, these farmers are well known, but how did that come to be?

After all, there’s over 3 million farms out there, so why is it we only hear of a few well-known farmers? And what’s the secret to breaking through and establishing your own farm brand persona?

Here are 8 tips that can help you to achieve just that.

Personal Brand Tip # 1 – Take a Stand

Leaders take stands, and that’s what each of the farmers above have done. Whether it’s a stance FOR something (animal welfare, soil fertility, etc.) or AGAINST something (CAFO’s, GMO’s, etc.), these leaders take a stand.

But it’s more than that…they frame their message in such a way that paints a positive outcome for the consumer. In other words, they don’t just “rant” about what’s wrong.

They paint a vision of how the world and its inhabitants could be far better off by pursuing their vision. So people are drawn to them because they are associated with a vision of a better world.

Personal Brand Tip #2 – Be Consistently Present

Whether it’s through a blog, interviews, podcast or social media posts, leaders are consistently present. They drive their message home consistently and persistently.

If you’re a larger operation and have access to public relations, then use the media for this.

If you’re a smaller operation or one-person show, this is what blogging, social media and content marketing is all about. It levels the playing field.

Either way, just get out there with your message, consistently. After all, the saying is, “repetition is the mother of all learning,” right?

So leaders drive their point home, and do so effectively because they…

Personal Brand Tip #3 – Create Sound Bites

Wanna know why Donald Trump really beat Hillary Clinton? Just answer these questions, or ask anyone around you to:

  • What did Clinton want to do if she became president?
  • What did Trump want to do if he became president?

I defy you or anyone else to coherently answer the first question, since her losing slogan was nothing more than, “I’m with her.”

As for the second question, we all know the answer. Trump wanted to “make American great again.” So folks on the Trump train repeated that mantra and, now we have years worth of exceptional Saturday Night Live material; and a continued career for Alec Baldwin.

Listen; sound bites work.

Several times, I’ve been picked up by the media–everything from widespread media like NPR and Fox & Friends to farm industry media like ACRES USA and others.

Often, the reason I was contacted was sound bites…ways I had distilled my message in a repeatable nugget. 

For instance, Good Food Awards promoted my farm business in a press release because they picked up on this sound bite I said:

  • “If all dairies feed grain to their cows, and if all grain is essentially the same, then how unique can the cheeses really be?”

The point I was making, and wanted people to remember, is that milk from pastured cows results in a unique cheese flavor profile.

The sound bite is what people remember…it’s what gets repeated. Think:

  • “Trust, but verify” – Reagan
  • “I have a dream” – King
  • “Ask not what you can do for your country…” – Kennedy
  • “Being president is like running a cemetery: you’ve got a lot of people under you and nobody’s listening.” – Mr. Clinton

So, the goal of sound bites is to allow folks to recall what you said and why you said it. So don’t just rant about what you believe in.

Put in the time to distill your message into sound bites so that are easy for others to carry the torch and repeat your message.

Personal Brand Tip #4 – It’s Not About You. It’s About Them.

WIIFM. What’s in it for me. Start your message by asking that, from the customer’s/reader’s perspective. Whatever message you’re trying to convey, start with, “what’s in it for them?”

In other words, you want to change the world or create something for THEIR benefit. You’re the change agent. They’re the beneficiary. Once they clearly understand how they benefit…why the change you represent is much better for them, they’ll hop aboard your train.

So think about how you’ll fulfill the customer’s need, whether it’s solving a problem or satisfying a need.

Personal Brand Tip #5 – Show the REAL You

Particularly on social media, show the real you. This means it’s not all business all the time.

Share something about you, whether it’s talking about your family, or sharing that picture of you in that ridiculous Halloween costume with your kids, or you in a social gathering.

Just be real, because your goal is to relate. And people relate to REAL people, not corporate icons.

Personal Brand Tip #6 – Be Transparent

Being transparent means having the courage to be vulnerable. To let people know you’re afraid, or made a mistake. It shows you’re human, and it builds empathy. 

And that’s critical.

Because empathy allows people to care about you as a person. So, don’t always try to be “right.”

You’re taking a stand, you’re pursuing a better way of life..but you want to still be a human, struggling to get “there”. 

Personal Brand Tip #7 – Help “Them” to Get Involved

Before you hit “publish”…before you make that speech, answer this question:

  • How can my audience take action or get involved?

In other words, what do you want them to do? Because, if you don’t give your audience a way to get involved…an action item…then they’ll absorb your message and go onto the next post in their Facebook feed.

And your message will be forgotten, until they stumble across you again.

  • So ask them to vote with their fork today by doing this thing ___________________
  • Or to foster change by contacting this person today __________________ about legislation
  • Or by ______________________

Look, we all need guidance. And your followers need you to guide them to the actions that will help you to succeed as the change agent you represent.

So don’t just deliver the message. Tell them what they need to do to help you achieve the vision.

Personal Brand Tip #8 – Act One to Many. Think One to One.

The best way to build your brand might be to sit down with each person individually, but that’s not realistic.

Instead, we have to use technology, such as email marketing, blogging, podcasting and social media.

So, in that sense, we’re acting one:many. We create one post and distribute it to many people. And that creates leverage of your time, which is what we want.

However, your message needs to resonate in such a way that it sounds like one:one. If I read your post or hear you on a podcast, I need to believe that you are talking to me specifically.

I think the farmers I mentioned earlier excel at this. They’re relatable and their messages always resonate with me, and likely with you.

That’s the goal. To speak to MANY, but come across as if you’re speaking to ONE.

Is it an art? Sure. But it’s an artful science you can master.

Next Steps on Building Your Farm Brand 

Here’s what I’d like you to do to get started in building your personal farm brand. It’s just one thing…I want you to create a powerful sound-bite reflective of your farm brand, that is less than nine seconds long (to read). Preferably much less. Because the average sound bite these days is seven seconds.

Here’s a formula I’ve created for you to develop a memorable media sound bite:

  • Pick a talk point about a specific issue.
  • Write down what you want to convey (as many words as you need).
  • Summarize your point in a bold statement that can be easily recalled (use Twitter’s 144 characters as a guide).
  • Polish that summation as your sound bite. When polishing, it’s often helpful to use comparative analogies (such as Clinton’s, “being president is like running a cemetery…”), but they can also be shock summations.

When you’ve got it nailed, use it consistently to reinforce your brand message. You can even include it in quotes in your social media image headers.

NOTE: If you’re in the Small Farm Nation Academy, you can post your messages in the forum and get my help in nailing your message!

By doing this exercise and following these tips to build your personal farm brand, you can attract fans and followers, as well as invitations from media outlets from stories.

Believe me, I know. The NY Times, NPR, CNN, Southern Living Magazine and many others reached out to me over the years, all because of content I produced on my blog where I:

  • Took a stand
  • Was consistently present
  • Used sound bites
  • Spoke to my specific audience
  • Was vulnerable and shared our personal struggles
  • Was always transparant
  • Provided ways fans could affect change, and
  • Crafted personal messages to widespread audiences

Remember, the heart of the farm brand is you, the FARMER. Now, create a sound bite that lets your fans clearly and quickly grasp what you stand for.

Make Money With Farm Events

Make Money With Farm Events

If you have a farm business, you should definitely offer agritourism and farm events. This post will explain why. Even if you don’t yet operate a farm business you could start one centered only on agritourism. If that’s what floats your boat.

Why is agritourism an attractive offering? Because we’re all becoming more aware of how disconnected we are from our natural world. It’s a problem exacerbated as each pasture morphs nightly into a morning parking lot. And more of us each day want to understand the survival skills our ancestors knew. Knowledge that is disappearing from our collective consciousness.

As for me, I milk a cow. Twice, in fact, each day. Let’s face it…that’s weird, right? I mean, who does that?

farm event butchering class

Me leading a hog butchering class

Sure, maybe you do since you’re in my tribe, but trust me, it’s weird. And people want to learn about tons of other things we agripreneurs know. Things like how to:

  • make cheese
  • cure bacon
  • kill a chicken
  • cook with a whole chicken
  • make soap
  • milk a cow
  • build something
  • grow something
  • and so on

And it’s not just the “how-tos.” People want experiences.

Can you not imagine a soon-to-be-married couple wanting to have their wedding overlooking your beautiful pastures, ponds, and happy animals? I can, and they will pay well for it because competitive alternatives also charge good money for the service.

But ask yourself if this is a one-time, seasonal or continuous opportunity? Perhaps it’s a seasonal business but you could use the same facilities for corporate retreats and other events as well.

What about a farm-stay bed and breakfast in your home or in a refurbished barn? Sounds quaint, romantic, and what a lot of people would be in the mood for, does it not?

If you don’t want to use your house, you can always provide a glamour camping (glamping) experience instead. It could be a yurt, tee pee or the wall tents that are offered at Mary Jane’s Farm bed and breakfast… for $240 per night. Remember that when economic conditions are soft, they are not necessarily soft for everyone. Wealthy folks generally do just fine and retain plenty of disposable income.

Mary Jane’s Farm is not the only one catering to these well-to-do customers. The Martyn House, an 18-acre restored homestead just over an hour north of Atlanta, offers upscale glamping in wall tents as well as event facility rentals, farm dinners, a bed and breakfast, and weddings. Heck, they will even rent the entire farm if someone wants it!

If these ideas are too upscale for you, then consider setting up a permanent tent camping area and facilities on your land. Jinny Cleland did just that at Four Springs Farm on her Vermont farm, where she also offers event rentals, baked goods, catering, poultry, fruits, vegetables, and much more.

If you don’t want guests staying overnight, then you could consider farm dinners. These outings normally feature local chefs and offer the advantage of introducing paying customers to other products or services you have available.

For example, Green Dirt Farm in Missouri has a series of farm dinners and cheese appreciation events throughout the year. Check out the prices and the frequency of their events to get a sense of the revenue potential.

To be sure, there are expenses to offset this for food, chefs, and marketing, but this is a very nice ancillary business to their main business of producing fantastic farmstead sheep’s milk cheese.

Of course, their location being only 30 minutes from Kansas City ensures they have a base of customers to whom they can market, as well as chefs upon whom they can rely, but the point is for you to consider proximity to markets before you purchase land if this model is something that interests you.

A few other agritourism options include:

  1. RV/tent farm camping,
  2. summer youth farm camps,
  3. pond fishing,
  4. corn mazes,
  5. Easter egg hunts in the spring,
  6. haunted woods in the fall, etc.

Agritourism and Branding

Yep, that’ me again leading a farm tour

Now that I’ve touched on lots of ways a farm business can generate income with agritourism, let me offer a word of caution. Be careful to align the agritourism “product” with the brand persona and value proposition.

Here’s what I mean.

If your goal is to build a brand as a premier food producer, whether it be artisan cheese or high-end meats, then be careful about offering…say…chicken butchering classes. Instead, look at high-end farm dinners with great chefs and pair with local wines and craft brews. That’s much more aligned with the brand perception you want to cultivate.

The chicken butchering classes would work fine for other farms, but would likely attract different customers than the ones you’re seeking for your high-end meats/cheese aimed at “foodies.”

We offered lots of these events over the years on my farm:

  1. paid monthly tours
  2. chicken/turkey/hog butchering classes
  3. charcuterie classes
  4. farm schools and classes for other farmers
  5. cheese making classes
  6. farm dinners with leading chefs

One of our many farm dinners

We offered the first three types in our early years to connect with our consumers as we clarified our brand position. Later, we focused on numbers 4, 5 and 6 exclusively as we morphed into a 100% farmstead cheese operation.

But throughout the years, agritourism and farm events were critical to our success for two reasons.

  1. they provided high-margin income in time periods where we were otherwise slow on the farm
  2. they reinforced our brand message and helped galvanize a following of loyal tribe members

My friend Jordan at J& L Green Farm in Virginia offers tours and farm classes today similar to what we used to offer on our farm. It’s a smart way to both generate income and cultivate a following of supporters.

So if you’re not including farm events and agritourism in your marketing arsenal, what are you waiting for? It’s what people want, and it’s what you can profitably deliver.

That’s a winning equation.

Tim Young: Sexiest Farmer in the United States of America

Tim Young: Sexiest Farmer in the United States of America

Without question, the sexiest farmer in the United States is Tim Young (according to Google). This 6-foot hunk of a farming machine started his athletic career with the sexiest of all teams, the Chicks, when he was nine years old.future sexy farmer

With a balding hairline (that’s being generous), brown muck on his sleeves that he hopes is mud (but knows it isn’t), and dry sense of humor which includes this test SEO ranking post for which I am talking in the third person while writing from a 1st person perspective; Tim Young tops our list (and his list or my list since I’m writing this) as the sexiest farmer in the USA. Oh, and is smart, handsome, and funny, too, if I do say so myself.

What could be better than a night out with Tim? Sorry ladies, but he’s taken. Liz (the sexiest female farmer in the United States…nay…the WORLD!) has nabbed this hunk of a man.

As I continue to write about great looking farmers, I’m purposely using a variety of descriptive words to describe myself in order to rank high in search engines, just as you should do on your farm websites.


Tim is quadrilingual, equally fluent in American English, British English, Broken English, and southern twang. He’s also a sick guitar player, often heard shredding Freebird. He previously worked as a cheesemaker on a Georgia farm (Notice that external link? Good for SEO.).

Our judges (me) have tabulated the most important factors that go into selecting the most talented and sexy farmer in the United States. These factors include confidence, days between showers, number of consecutive days wearing the same outfit and how huge his…biggest wheel of cheese is.

Could Tim also be the most handsome man in all of the United States?

sexiest farmer dog in the united statesTim (a/k/a me) is also co-owner of a Silky Terrier who goes by the name of Alfie and speaks in a German/Spanish broken-English condescending dialect.

Alfie considers himself to be the sexiest farming dog in the United States, but the judges have failed to confirm this nomination.

Farm Website Before and After – Sorensen

Farm Website Before and After – Sorensen

This week we launched another FarmPress website for Sorensen’s Heritage Farm in Illinois. Prior to switching to FarmPress, Sorensen was on the Weebly platform. There they experienced many frustrations, including:

  • Difficulty formatting text on Weebly.
  • Limitations on search engine optimization.
  • Challenging to layout headers and images in an emotive, well-designed manner.
  • Lack of footer and header control options, and many more.

Watch as I narrate the video transformation of the site from Weebly to FarmPress.


FarmPress is included free with a membership to the Small Farm Nation Academy. It includes hosting of the site as well as unlimited email addresses. If you’re frustrated with having an out-of-date website that isn’t working for you, join the Small Farm Nation Academy today and get your own FarmPress site!

Small Farm Nation creates beautiful farm websites and offers online farm marketing courses that help farmers grow profitable farm businesses.