Email List Building Course

Email List Building Course

Course Overview:

The aim of this course is to help you implement a list building strategy in order to increase the number of potential customers for your farm business.

Whether you’re just starting out and wanting to build a waitlist, or you already have a large list of rabid fans, ongoing list building is critical to your success. So this course is for everyone, no matter where in the journey you currently are with your farming business.

For each lesson, I’ll add some suggestions for how to use the information if you’re starting from scratch or already have everything in place.

There are action steps for each lesson that will help you to move forward with growing your email list. While you can go through this course all at once, you’ll probably find that there are some points where you’ll want to spend some time implementing what you’ve learned rather than rushing to the next step. At those critical junctions, I’ve created “Checkpoints.” You won’t be able to miss them.

How to Develop Your Farm Brand

How to Develop Your Farm Brand

How to Develop Your Farm Brand

Course Overview:

When we think of farming, the first things that come to mind are often field fertility, planting and harvesting, or raising livestock. But, for the farm business owner, the first thing that should come to mind is selling at a profit. That means getting customers who will pay the prices you need (and deserve) for the value you’re providing to their lives. And, earning that value starts with building a great farm brand.

In this course, you will learn:

  • What a brand is?
  • Why it’s so important to build a farm brand
  • The “myth” of the ideal customer and why you don’t need to waste your time searching for him/her
  • What a brand “voice” is and how to find yours
  • Coming up with a name for your farm AND your farm products
  • What separates good logos from horrible ones
  • How to design a great logo for five bucks

Who this course is for:

  • Your farm business doesn’t “stand out” from competitive alternatives
  • You’re having trouble getting customers to pay the prices you need to make an excellent profit
  • You aren’t sure what a brand is or why you need one
  • You know you need a brand for your business, but don’t know how to make it happen
The Profitable Farm Business Mindset

The Profitable Farm Business Mindset

Course Overview:

Running a profitable farm business means acknowledging that you’re running a business rather than a hobby.

IN THIS COURSE, YOU’LL LEARN:

  • How hobby farms differ from profitable farming enterprises
    The difference between the employee mindset and the business owner mindset
  • Why most new entrepreneurs get trapped inside the business and fail to achieve their dreams
  • How to develop the entrepreneurial mindset if it doesn’t come naturally to you
  • The 8 critical questions to ask when charting your business strategy
  • How to develop your one-page business plan
    The fundamentals of farm and food marketing

WHO THIS COURSE IS FOR:

  • You’ve got a farm business, but it’s not as profitable as you need it to be
  • You’re planning a farm business and are a first-time entrepreneur
  • You’re having trouble differentiating your farm business from competitive alternatives
How to Earn Publicity & Get Media Exposure

How to Earn Publicity & Get Media Exposure

Course Overview:

This course is all about media exposure. Why it’s important, the different types of publicity you can earn, how to master sound bites and more.

Publicity can do a lot to help you build your brand and grow your farm business. So dive into the course and make 2020 the year your farm gets the recognition it deserves!

Email Marketing Course

Email Marketing Course

Course Overview:

This course is not about how to build your email list, as there is another comprehensive course dedicated solely to list building. Rather, the aim of this course is to help you implement a process for using email marketing to nurture strangers into customers, and then brand advocates. It’s about:

  • WHAT to send to your subscribers,
  • WHEN to send it,
  • WHAT to measure, and
  • WHAT tools to use.

The course also covers best practices to ensure your emails are received, opened and that your subscribers engage with your content.

YOUR FIRST TASK…

Before you get started I just want you to think about the following:

  1. Have you already chosen an email marketing service provider?
  2. If so, have you found it easy and intuitive to use?
  3. Are you comfortable with your copywriting skills? If not, please go through the copywriting course. It’s important.

Having some set goals is a great way to help you assess the progress that you’re making.

Remember – it’s not all about having a giant list. I’m a firm believer that quality is much more important than quantity! It’s better to have a highly engaged list of 100 than a tuned out list of 1,000!

The Farmer’s Guide to Blogging & Content Marketing

The Farmer’s Guide to Blogging & Content Marketing

Course Overview:

In this course, you’re going to learn how to effectively use content marketing in order to drive more traffic to your site and convert those visitors into subscribers and customers.

We’re going to be covering:

How to come up with a wealth of blog ideas
A strategy for using content to generate leads and sales
Ways to repurpose and get the most from your content
The promotion plan that will increase traffic to your site and get more mileage from your content
…and a lot more.

Mastering Farm Copywriting for Sales & SEO

Mastering Farm Copywriting for Sales & SEO

Course Overview:

As farmers and small business owners, it’s likely we don’t think of ourselves as copywriters. Yet, think about how much writing you do. From blog posts and about pages to social media updates and email newsletters, writing is a critical component of how our brands are perceived, and how effectively we sell.

Remember, we’re running businesses. So the purpose of our copywriting is to lead to a sale.

This course will help you understand common mistakes that we all make and how they interfere with the sales process. With this understanding, you’ll begin crafting more compelling copy that people will want to read. More important, you’ll write copy that will motivate them to buy from you.

Let’s get started.

Farm Website Design & Development

Farm Website Design & Development

Course Overview:

Today, having a website that converts is critical if you want people to not only find and learn about your farm, but to become loyal supporters.

IN THIS COURSE, YOU’LL LEARN:

  • The 12 fatal flaws of most farm websites
  • How most people build a website and why their sites fail to convert
  • A comparison of site builders, such as WordPress, Squarespace and Wix
  • A thorough understanding of how search engine optimization (SEO) works
  • How to use Yoast SEO
  • A demonstration of creating an actual farm website in WordPress and FarmPress
  • How to optimize images
  • How to style text for your site
  • How to install Google Analytics and Facebook pixels for tracking

WHO THIS COURSE IS FOR:

  • You’ve got a farm website that is poorly designed or ineffective
  • You’re planning a farm business and need to know how to develop a website that is effective

Small Farm Nation creates beautiful farm websites and offers  online farm marketing courses that help farmers grow profitable farm businesses.

Create your 2021 digital farm marketing plan with the FREE Farm Marketing Trail Map

Awesome! Check your email (including promotional tabs)