How to Start a Rewarding Artisan Cheese Business

A one of a kind course! Learn how to set-up, start and run a profitable artisan cheese business from anywhere. And no, you don’t need to milk your own animals.

Video Lessons in this Course

  • Why start an artisan cheese business
  • What cheese (s) to make
  • Transporting & storing milk
  • Setting up the cheese plant
  • Equipment deals & supplies
  • Show me the money (finances)
  • Go to market and getting customers
  • Food safety & insurance

Plus awesome bonuses, including HACCP & food safety plans, facility layout diagram and more! Dive into the vat and start your cheese business today.


Farm Copywriting Course (8 videos)

From blog posts and about pages to social media updates and email newsletters, writing is a critical component of how our brands are perceived, and how effectively we sell.

Video Lessons in this Course:

  • 10 reasons customers are turned off by your farm copy
  • Two things you must know to write compelling copy
  • Finding benefits that matter to customers
  • 9 tips for headlines & subject lines
  • Power & persuasion words
  • Headline rules & headline tools
  • How to write addictive articles
  • How to edit ruthlessly


The Farm Business Mindset Course (6 videos)

Running a profitable farm means running a business rather than a hobby.

In this course you’ll learn:

  • How hobby farms differ from profitable farming enterprises
  • The difference between the employee mindset and the business owner mindset
  • Why most new entrepreneurs get trapped inside the business and fail to achieve their farm dreams
  • How to develop the entrepreneurial mindset if it doesn’t come naturally to you
  • The 8 critical questions to ask when charting your business strategy
  • How to develop your one-page business plan (template included)
  • The fundamentals of farm and food marketing


How to Develop Your Farm Brand (8 videos)

Profitable farming means getting customers who will pay the prices you need for the value you’re providing to their lives. And, earning that value starts with building a great farm brand.
In this course you’ll learn:

  • What a brand is?
  • Why it’s so important to build a farm brand (brand development blueprint included)
  • The “myth” of the ideal customer and why you don’t need to waste your time searching for him/her
  • What a brand “voice” is and how to find yours
  • Coming up with a name for your farm AND your farm products
  • What separates good logos from horrible ones
  • How to design a great logo for five bucks


Web Design Course AND WordPress 101 (30 videos)

2 Courses in 1! 9 web design lessons and 21 WordPress 101 how-to videos.
In this course you’ll learn:

  • The 12 fatal flaws of most farm websites
  • How most people build a website and why their sites fail to convert
  • A comparison of site builders, such as WordPress, Squarespace and Wix
  • A thorough understanding of how search engine optimization (SEO) works
  • How to use Yoast SEO
  • A demonstration of creating an actual farm website in WordPress and FarmPress
  • How to optimize images
  • How to style text for your site
  • How to install Google Analytics and Facebook pixels for tracking
  • Everything you need to know about using WordPress.


Email List Building Course for Farms (13 videos)

The aim of this course is to help you implement a list building strategy in order to increase the number of potential customers for your farm business.
Video Lessons in this Course:

  1. Introduction to list building
  2. Evaluating where you are
  3. Choose an Email Service Provider (ESP)
  4. How to optimize everything for list building
  5. Advanced opt-in forms overview
  6. Advanced list building tools demo
  7. Autoresponders & sequences
  8. The “Thank You” page
  9. Psychology of why people sign up
  10. Driving traffic to opt-in forms
  11. Advanced list building tactics
  12. Let’s create a lead magnet! (demo)
  13. Critical list building mistakes


Looking for a farm marketing course?

Check out my Small Farm Nation Academy!

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