Farm Marketing Courses & Services

LEARN TO MARKET YOUR FARM BUSINESS

I get it…you like to pick and choose what you want to learn about farm marketing, and when you want to learn it. Makes sense, because we’re all at different stages. Some are beginning farmers and beginning marketers, while others have more experience, but want to become more proficient at advanced farm marketing tactics. This is the right place for anyone wanting to learn each piece of the farm marketing puzzle.

Each course below teaches how to conquer a critical aspect of farm marketing. But what’s most important is that you implement and apply what you learn. Whether you’re a current farmer or haven’t even started your farm yet, these are the best farm marketing courses available, anywhere.

How to Start a Rewarding Artisan Cheese Business

Learn how to set-up, start and run a profitable artisan cheese business from anywhere. And no, you don’t need to milk your own animals.

Video Lessons in this Course

  • Why start an artisan cheese business
  • What cheese (s) to make
  • Transporting & storing milk
  • Setting up the cheese plant
  • Equipment deals & supplies
  • Show me the money (finances)
  • Go to market and getting customers
  • Food safety & insurance

Plus awesome bonuses, including HACCP & food safety plans, facility layout diagram and more! Dive into the vat and start your cheese business today.

$495/ONE-TIME

Farm Copywriting Course (8 videos)

From blog posts and about pages to social media updates and email newsletters, writing is a critical component of how our brands are perceived, and how effectively we sell.

Video Lessons in this Course:

  • 10 reasons customers are turned off by your farm copy
  • Two things you must know to write compelling copy
  • Finding benefits that matter to customers
  • 9 tips for headlines & subject lines
  • Power & persuasion words
  • Headline rules & headline tools
  • How to write addictive articles
  • How to edit ruthlessly

$75/ONE-TIME

The Farm Business Mindset Course (6 videos)

Running a profitable farm means running a business rather than a hobby.

In this course you’ll learn:

  • How hobby farms differ from profitable farming enterprises
  • The difference between the employee mindset and the business owner mindset
  • Why most new entrepreneurs get trapped inside the business and fail to achieve their farm dreams
  • How to develop the entrepreneurial mindset if it doesn’t come naturally to you
  • The 8 critical questions to ask when charting your business strategy
  • How to develop your one-page business plan (template included)
  • The fundamentals of farm and food marketing

$75/ONE-TIME

How to Develop Your Farm Brand (8 videos)

Profitable farming means getting customers who will pay the prices you need for the value you’re providing to their lives. And, earning that value starts with building a great farm brand.
In this course you’ll learn:

  • What a brand is?
  • Why it’s so important to build a farm brand (brand development blueprint included)
  • The “myth” of the ideal customer and why you don’t need to waste your time searching for him/her
  • What a brand “voice” is and how to find yours
  • Coming up with a name for your farm AND your farm products
  • What separates good logos from horrible ones
  • How to design a great logo for five bucks

$75/ONE-TIME

Web Design Course AND WordPress 101 (30 videos)

2 Courses in 1! 9 web design lessons and 21 WordPress 101 how-to videos.
In this course you’ll learn:

  • The 12 fatal flaws of most farm websites
  • How most people build a website and why their sites fail to convert
  • A comparison of site builders, such as WordPress, Squarespace and Wix
  • A thorough understanding of how search engine optimization (SEO) works
  • How to use Yoast SEO
  • A demonstration of creating an actual farm website in WordPress and FarmPress
  • How to optimize images
  • How to style text for your site
  • How to install Google Analytics and Facebook pixels for tracking
  • Everything you need to know about using WordPress.

$75/ONE-TIME

Email List Building Course for Farms (13 videos)

The aim of this course is to help you implement a list building strategy in order to increase the number of potential customers for your farm business.
Video Lessons in this Course:

  1. Introduction to list building
  2. Evaluating where you are
  3. Choose an Email Service Provider (ESP)
  4. How to optimize everything for list building
  5. Advanced opt-in forms overview
  6. Advanced list building tools demo
  7. Autoresponders & sequences
  8. The “Thank You” page
  9. Psychology of why people sign up
  10. Driving traffic to opt-in forms
  11. Advanced list building tactics
  12. Let’s create a lead magnet! (demo)
  13. Critical list building mistakes

$75/ONE-TIME

MARKETING COURSE BUNDLES

Copywriting & Blogging Bundle

Text to come

$495/ONE-TIME

List Building & Email Marketing Bundle

Text to come

$75/ONE-TIME

WordPress & Website Bundle

Text to come

$75/ONE-TIME

About Your Farm Marketing Coach

Hey there, I’m Tim Young. Years ago I worked in corporate America as division president of a Fortune 500 company. Then I started my own marketing services business, which became the 130th fastest growing company in the U.S. But, in 2006, I left that complicated world behind.

My wife and I started a sustainable livestock farm and produced lots of protein products. Grassfed beef, pastured poultry, woodlot pork, rabbit…seems like we did it all. From there we opened a dairy and offered both raw milk and farmstead artisan cheese. Our cheese won awards at all kinds of places. We won at the United States Cheese Championship, the American Cheese Society competition and elsewhere.

Through a meat CSA and drop sites, we sold our products to wonderful families, delivered to restaurants and sold to Whole Foods, Kroger and other retailers.

You too may be selling pastured meats, raw milk, veggies, cheese, soap or agritourism. Doesn’t matter. Whatever you’re selling, marketing is what keeps your farm in business…and growing.

My background with marketing and strategy helped me succeed in both the corporate and farming worlds. Now, my passion is helping you to achieve your farm dreams.

How?

By teaching you how to build your brand, attract more customers and become financially sustainable. That way, your farm business will last and make an impact.

You started your business because you’re passionate. But you may not have had anyone teach you the critical marketing skills you need to thrive. Now you do, so let’s get started!