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In this episode I’m joined by Sarah Hoffman of Green Dirt Farm in Missouri, where she raises sheep on pasture, milks them and turns their milk into award-winning cheese. We discuss Sarah’s journey to farm life and how her desire to raise children in that setting led her and her husband to make some courageous career choices.
Greg Judy went from having $8 in his pocket after a long divorce to now farming over 1,600 acres. In this episode, Greg and I recap how he got started, mistakes he’s made and what he looks for in terms of farm properties. He shares his best tips on negotiating leases, what fencing tools to use and even what type of cattle to raise.
So it’s December and we’re winding down the farm season. Let’s take advantage of this time to focus on one of the most strategically important areas of our business—of any business. And that is marketing. In this episode I’ll walk you through 7 Farm Marketing tasks you can perform this winter to get your farm in great shape for next year.
Today I want to cover a critical mistake that almost everyone makes with their email list. Not just farmers, but over 90% of ALL businesses. And I don’t want you to continue making that mistake, so we’re gonna set you on the right path today. Because, as you no doubt know why now, building a thriving, engaged list of email subscribers is hugely important to the success of your business.
So it’s branding week here on the Small Farm Nation podcast. And we’re going to talk about not just branding, but how many farm brands you should have. So this isn’t a super long episode but it is super important. Because farming lends itself to multiple enterprises and multiple products more than any industry I know of. I mean, imagine you raise cows and only cows. Sounds like you have one product, right? Well…
What can you do if you have a business but you’re not a natural entrepreneur?Today, I’m gonna show you how to stop working ON your business rather than being a slave to it so you can avoid burnout and realize your entrepreneurial dreams. And I’ve got a special, awesome download to help you do just that.
So it’s marketing week here on the Small Farm Nation podcast. And one of the challenges I hear most often expressed from small farmers (really any small business, actually), is how difficult it is to create an email list of potential customers. In this episode we’ll discuss three keys to putting your list-building efforts on autopilot so you can grow your email list.
It’s online marketing week here on the Small Farm Nation podcast. And this week we’re talking websites, or, more specifically, what website design tool you should use. And we have plenty of options, right? There’s lots of website builders out there—you know, Squarespace, Wix, Weebly, GoDaddy, and WordPress. I’ll walk you through all the options and help you decide what’s right for your farm business.
What do most people think of when they think of branding? They think of logos. In fact, many people think that their logo is their brand. And you can’t have a great brand without a super cool logo design, can you? Today, I’m gonna tell you the mistakes you’re making with your farm logo design and what you really should be doing, instead.
Okay, so it’s strategy week here on the Small Farm Nation podcast. And nothing says “strategy” more than business planning, so that’s the focus this week. Now, the first thing you’re told to do when starting a business is to write a business plan. But should you? Do traditional business plans help? Or is there a better way.
Yes, there is a better way, and in this episode I’ll walk you through how to create an actionable one-page business plan.
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