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Logo design mistakes

Logo design mistakes

What do most people think of when they think of branding? They think of logos. In fact, many people think that their logo is their brand. And you can’t have a great brand without a super cool logo design, can you? Today, I’m gonna tell you the mistakes you’re making with your farm logo design and what you really should be doing, instead.

One-Page Farm Business Plan

One-Page Farm Business Plan

Okay, so it’s strategy week here on the Small Farm Nation podcast. And nothing says “strategy” more than business planning, so that’s the focus this week. Now, the first thing you’re told to do when starting a business is to write a business plan. But should you? Do traditional business plans help? Or is there a better way.
Yes, there is a better way, and in this episode I’ll walk you through how to create an actionable one-page business plan.

10 Reasons Farms Struggle Selling Product

10 Reasons Farms Struggle Selling Product

Okay, so it’s Marketing week here on the podcast. And it’s an important episode, and if you’re a farmer, this is gonna really resonate with you. I want to talk about why small farms struggle so much to sell their products. If you’re a small, family farmer, you know what I mean. I’ve created a list of ten reasons why small farms struggle to sell their products. Listen in and see what you think.

12 Fatal Flaws of Most Websites

12 Fatal Flaws of Most Websites

Okay, so it’s Online Marketing week here on the Small Farm Nation podcast, and we’re gonna discuss the dirty dozen…the 12 Fatal Flaws of Most Farm Websites. I’d say at least 90% of farm websites commit these sins. Do you?

How to Choose a Name for Your Farm

How to Choose a Name for Your Farm

One of the most common things new farmers stress over is what to name their farm business. Well, in this week’s episode I’m going to tell you there are lots of WRONG names to choose, and give you a tool for choosing the right name for your farm. We’ll also cover how to choose product names and taglines.

Wal-Mart’s NOT the problem. Your business model is!

Wal-Mart’s NOT the problem. Your business model is!

Farmers love to blame Wal-Mart, regulations and unpatriotic consumers as reasons why their farms struggle. But is that really the case? In this episode I explain why it is not the case, and I also share some structural changes I’m making to upcoming podcast episodes.

Talking Farm Marketing on the Modern Acre Podcast

Talking Farm Marketing on the Modern Acre Podcast

This week I’d like to introduce you to an awesome new podcast. I really enjoyed my conversation with Tim and Tyler Nuss of the Modern Acre podcast recently. If you haven’t heard their podcast, here’s your chance. Then hit their site and subscribe.

Talking Farm Marketing on the Modern Acre Podcast

Talking Farm Marketing on the Modern Acre Podcast

This week I’d like to introduce you to an awesome new podcast. I really enjoyed my conversation with Tim and Tyler Nuss of the Modern Acre podcast recently. If you haven’t heard their podcast, here’s your chance. Then hit their site and subscribe.

Talking Pastured Poultry with John Suscovich

Talking Pastured Poultry with John Suscovich

In this episode, I talk with John Suscovich of Farm Marketing Solutions. We discuss John’s new book on Marketing Pastured Poultry, how to start a pastured poultry business, the critical success factors to achieving profitability and much more.
And, of course, we discuss what Howard Stern has in common with pastured poultry.

Random Acts of Marketing

Random Acts of Marketing

Today I want to discuss a crisis in small business. A crisis in most businesses, actually, but particularly in farm businesses. It’s a problem that creates undue stress, panic and results in farmers not building their brands, getting enough customers and growing their farm business.

I’m talking about Random Acts of Marketing.

Announcing the Small Farm Nation Academy

Announcing the Small Farm Nation Academy

Where oh where can you go to learn all the skills you need to market your farm business? Today I’m going to tell you about the greatest farm tool you can invest in this year, the one that will help you to get growing! A membership site full of training videos, Mastermind interviews and resources to teach you how to market your farm business.

Why Your Farm Needs Great Brand Recognition

Why Your Farm Needs Great Brand Recognition

Is branding important for your farm business?

Let’s start with what I mean by the word “brand” because it’s a word that we hear often, but we may not understand the meaning.  I mean, what does the word “brand” mean anyway?

Foundations for Farm & Local Food Marketing

Foundations for Farm & Local Food Marketing

So what’s the secret to marketing farm and local food products? Today, I’ll tell you, and set you on a solid foundation for marketing your farm and/or food products. Because, if we produce great food and farm products and there’s no one to buy it, what’s the point?

11 Farm Business Rules

11 Farm Business Rules

Serving the local food community and reconnecting heritage breed animals to neglected farmland was, and is, a worthy pursuit, and it’s one that a growing number of people are drawn to.

If you’re one of those people, that’s awesome, and I encourage you to follow your dream.

Interview with Greg Gunthorp of Gunthorp Farms

Interview with Greg Gunthorp of Gunthorp Farms

Each month, I conduct a mastermind interview for members of the Small Farm Nation Academy. They’re video calls between me and an expert in matters that relate to growing a profitable farming business, and they tend to be an hour long, give or take. In this episode,...

Interview with Jordan & Laura Green

Interview with Jordan & Laura Green

Each month,I conduct a mastermind interview for members of the Small Farm Nation Academy. They’re video calls between me and an expert in matters that relate to growing a profitable farming business, and they tend to be an hour long, give or take. In this episode, I’m...

How to Overcoming Farm Price Objections

How to Overcoming Farm Price Objections

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Interview with urban farmer Curtis Stone

Interview with urban farmer Curtis Stone

Each month,I conduct a mastermind interview for members of the Small Farm Nation Academy. They’re video calls between me and an expert in matters that relate to growing a profitable farming business, and they tend to be an hour long, give or take. In this episode, I’m...

What farmers need to know about 2018 Facebook changes

What farmers need to know about 2018 Facebook changes

Facebook is now focused not on the brands…or those of you who have farm Facebook pages, but rather focused on the individual FB user.

Learn how to use Facebook effectively with the end in mind. And the end is getting people to conduct a transaction with you.

Email List Building 101 For Farmers

Email List Building 101 For Farmers

An email list is your most important communication asset, and email marketing is a great way to sell your farm products. But how do you build a list in the first place?

In this episode I walk you through the four not-so-simple steps of email list building for your farm business.

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