Many people dream of starting a sustainable family farm, but what are the keys to having a successful farm business?

In this episode, I share my 11 business rules for starting and running a successful farm business. 11 may seem like an arbitrary number, but I think you’ll find these to be compelling rules for starting and running a family farm business.

I dive into all aspects of the business side of starting and running a farm business, covering:

  • competitive differentiation and farm business strategy
  • farm go-to-market approaches
  • debt and farming
  • bridging the gap between what the land needs and what the market needs
  • understanding the impact a farm business has on family relationships
  • balancing profit with passion
  • understanding the critical difference between profit margins and cash flow
  • when to start marketing your farm business

Plus, in rule #10, which I’m sure will be the most controversial of the 11 rules, I give a piece of advice you rarely hear elsewhere. But I think it’s critical to your success, if you truly want to have a profitable farm business.


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