Hey everyone, and welcome to Season 2 of the Small Farm Nation Podcast! So, are you ready for season 2 of the podcast? I sure am, and I’m about to be back, as promised.
Listen to the Podcast
One change you’ll notice for season 2 and beyond is that I’ve rebranded the podcast.
The name has changed from Self-Sufficient Life to Small Farm Nation, and the artwork has changed as well.
Now, if you’re a subscriber, you don’t need to change anything…I’ve updated all the links so you’ll still get the podcast automatically in iTunes, Stitcher or wherever you listen. But you can now find the podcast episodes and show notes here on my new website.
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Now, let me tell you why I rebranded and what to expect this season in the Small Farm Nation podcast.
Helping Farmers to Grow Their Business
So, as my long-time followers know, I have a few passions.
Of course, I’m passionate about preparedness and self-sufficient life, which is what I’ve been writing about for many years over at theselfsufficientlife.com.
I’m also passionate about local, organic food, and playing whatever role I can in inspiring both consumers to opt for local food and support local farmers, and inspiring new and existing farmers to produce agriculture products for their local communities.
But small scale farming is challenging, for many reasons.
I mean, the lifestyle itself has all kinds of upsides, which is why I still farm and homestead. But many farmers find the business of small-scale farming to be—shall we say—challenging.
Particularly the marketing side. The part where they have to attract customers, figure out the best way to go to market, determine how to build their brands, and so on.
And I get it.
Those are challenging issues for many businesses, but farming is different.
You see, other businesses tend to have employees, managers—sometimes investors and boards of directors. They have marketing conferences and publications helping them to market and grow their business.
But farmers—they don’t have that. There’s no peer network focused on helping them to market their farm business.
All the publications are about growing livestock, veggies, herbs and fruit—not about marketing them. Not about business planning for the farm.
So, many new farmers come into this business with no background in that area, and get swamped learning all the new farming skills.
Skills like growing, weeding, seed selection, pasture management, breeding, finishing livestock, meat processing, season extension—-the list goes on and on.
As do the chores.
And the marketing, for many farms, suffers.
We can’t let that happen.
Like I said, I’m passionate about this issue of local food and developing local food cultures.
I guess I went to Provence one time too many to see what a real local food environment looks like.
And I’m passionate about entrepreneurship and helping farmers to get better at building their business.
To help them to GET GROWING.
So, I’ve been real busy the past six months.
You may recall in the final episode of season 1 I said I’d be working on my passion project, which was creating a membership community with training courses for farmers.
But it’s much more than training courses.
It includes coaching, mastermind calls, discounts on farm products and a community forum where farmers—or anyone who runs a small business—can discuss their challenges, and get help.
I’ve just launched that site this week, and if you want to find out more about it, check it out.
Now, I’ve already begun recording episodes for season 2, and the first episode will be out in a couple of weeks.
You’ll hear from me weekly with tips focused on running a small farm business.
But—listen—while I’m focusing my content on farming, I can tell you, as an entrepreneur who has run many different types of businesses—the content I’m providing here on the podcast and in the Small Farm Nation Academy applies to anyone building a small business.
Doesn’t matter if you’re a restaurant, soap maker, landscaper or contractor, it all applies equally.
Even if you run a B2B agency.
So keep listening and, stay tuned.
Here’s to helping all the farmers out there to get growing.
Thanks for Listening!
Thanks so much for joining me this week for Small Farm Nation. If you enjoyed this episode, please SHARE it using the social media buttons you see at the top of the post.
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