This course is not about list building, as I have another comprehensive course on how to build your email list. Rather, the aim of this course is to help you implement a process for using email marketing to nurture strangers into customers, and then brand advocates. It’s about:
- WHAT to send to your subscribers,
- WHEN to send it,
- WHAT to measure, and
- WHAT tools to use.
The course also covers best practices to ensure your emails are received, opened and that your subscribers engage with your content.
YOUR FIRST TASK…
Before you get started I just want you to think about the following:
- Have you already chosen an email marketing service provider?
- If so, have you found it easy and intuitive to use?
- Are you comfortable with your copywriting skills? If not, please go through the copywriting course. It’s important.
Having some set goals is a great way to help you assess the progress that you’re making.
Remember – it’s not all about having a giant list. I’m a firm believer that quality is much more important than quantity! It’s better to have a highly engaged list of 100 than a tuned out list of 1,000!