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How to Develop Your Farm Brand

$79.00

When we think of farming, the first things that come to mind are often field fertility, planting and harvesting, or raising livestock. But, for the farm business owner, the first thing that should come to mind is selling at a profit. That means getting customers who will pay the prices you need (and deserve) for the value you’re providing to their lives. And, earning that value starts with building a great farm brand.

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Description

In this course, you will learn:

  • What a brand is?
  • Why it’s so important to build a farm brand
  • The “myth” of the ideal customer and why you don’t need to waste your time searching for him/her
  • What a brand “voice” is and how to find yours
  • Coming up with a name for your farm AND your farm products
  • What separates good logos from horrible ones
  • How to design a great logo for five bucks

Who this course is for:

  • Your farm business doesn’t “stand out” from competitive alternatives
  • You’re having trouble getting customers to pay the prices you need to make an excellent profit
  • You aren’t sure what a brand is or why you need one
  • You know you need a brand for your business, but don’t know how to make it happen

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Small Farm Nation creates beautiful farm websites and offers online farm marketing courses that help farmers grow profitable farm businesses.