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The Small Farm Nation 1-Page Strategic Plan
A Step-by-Step Guide to Building a Profitable and Sustainable Farm Business
In the meantime, here are some posts you may enjoy.
Business plan or strategic plan—which is right for your farm business?
Many years ago, I was president of a marketing services division for a Fortune 500 company. And every year I had to create a strategic plan that would have made Tolstoy proud. Always in excess of 150 pages, chock-full of financial recaps and projections, capital...
7 Winter Farm Marketing Tips
So it’s December and we’re winding down the farm season. Let’s take advantage of this time to focus on one of the most strategically important areas of our business—of any business. And that is marketing. In this episode I’ll walk you through 7 Farm Marketing tasks you can perform this winter to get your farm in great shape for next year.
10 Business Rules for Starting a Successful Farm
It seems that more and more people share the dream of starting a sustainable family farm. It’s a sentiment that I understand very well, since back in 2006, my wife, Liz, and I opted out of the corporate world to start our own sustainable livestock farm. Starting and...
Why I switched from ConvertKit to BirdSend (hint: I saved a bundle and my life is easier)
Over the years I've used a LOT of email service providers. I used Constant Contact to send newsletters to our subscribers when I started my farm in 2007. Constant Contact had tons of templates to use, which seemed valuable at the time. Today I frown on email...
How to Create an Email List for Your Farm
One of the challenges I hear most often expressed from small farmers (really any small business, actually), is how difficult it is to create an email list of potential customers. In this episode we’ll discuss three keys to putting your list-building efforts on autopilot so you can grow your email list.
How to Tackle Farm Price Objections: Farm Podcast
We all know that sustainably produced food is more expensive than supermarket food, so how do we explain that when challenged?
This week I want to discuss a challenge that many small farmers face. It’s one that they seem to all dread and it puts them on the defensive.
It’s the whole issue of defending why their products cost so much. Or, at least seems to cost so much.
How to Create an Email List for your Farm
One of the challenges I hear most often expressed from small farmers (really any small business, actually), is how difficult it is to create an email list of potential customers. In this episode, we’ll discuss three keys to putting your list-building efforts on autopilot so you can grow your email list.
Thriving Farmer Case Study: Peaceful Heart Farm
Scott and Melanie Hall met in 1999 in western North Carolina and become life-long friends. They apprenticed together at a spiritual training center learning how to teach a meditation technique. That is where they developed a deep desire to be close to the land. While apprenticing, they dreamed of a sustainable farm and producing good food as close to nature’s intended way as possible.
8 Tips on Building Your Personal Farm Brand
From a marketing perspective, a sustainable farm business is quite unique in the scheme of business models. Like other businesses (big and small), a sustainable farm business needs to build a strong business brand in order to thrive. Yet, the heart of any farm...
Make Money With Farm Events
If you have a farm business, you should definitely offer agritourism and farm events. This post will explain why. Even if you don't yet operate a farm business you could start one centered only on agritourism. If that's what floats your boat. Why is agritourism an...
Tim Young: Sexiest Farmer in the United States of America
Without question, the sexiest farmer in the United States is Tim Young (according to Google). This 6-foot hunk of a farming machine started his athletic career with the sexiest of all teams, the Chicks, when he was nine years old. With a balding hairline (that's being...
#We’re a Small Farm Nation- Count on your local farmer
If you're a farmer, find out how we can help you get growing with our custom farm websites and our farm marketing courses. If you're a consumer, find and support YOUR local farmer!
