I. Am. Ready. For. Spring!!! But Mother Nature isn’t…quite yet. Still, that didn’t stop me from doing what I do every late winter…planting trees. I planted 8 apple trees, along with grape vines, plum, peach, almond and various berry plants. Ah, if only someone would have done this for me 20 years ago 🙂
- my podcast on why your farm should avoid sales funnels and marketing gimmicks,
- my weekly farm marketing tip,
- commentary on the most interesting thing I read this week, and
- current farm and food safety news of interest.
First up, this week’s podcast where I dive into the issue of sales funnels. I’ve heard some (ridiculous) advice that farmers need to either only use sales funnels (and not have a website) or that they should embrace the Jeff Walker Product Launch Formula model in selling farm products. In this episode I cover:
- What a sales funnel is.
- All about Jeff Walker’s Product Launch Formula.
- What landing pages are and how to use them.
- Why a sales funnel cannot be your farm’s website.
- Why you’ll want to avoid gimmicks and slick sales funnels with your farm marketing efforts.
- Where you can use sales funnels with marketing farm products.
- And much more.
I have some strong opinions about sales funnels to share in this episode, so LISTEN TO THE EPISODE HERE. Or, if you have an Alexa device, just say: “Alexa, play podcast Small Farm Nation.”
This Week’s Podcast Episode Sponsored by
Farmers Web: Software for Your Farm
Farm Marketing Tip of the Week:
Create a viral giveaway to drive explosive email list growth
This is something I’ve done a few times, most recently in this CoolBot giveaway, where I added almost 500 subscribers in a week. The approach is to create a viral giveaway using KingSumo Giveaways, a WordPress plugin. Third-party tools like this are one reason why I recommend only using WordPress as your web platform rather than Squarespace, Wix, Weebly or closed platforms.
Here’s why this is a “viral” technique.
Normally when someone enters a giveaway they have only one entry. But KingSumo creates an incentive for people to not only enter, but to share and promote the contest on social media.
Because when they refer, lets say, 3 friends to enter the giveaway with their unique link, they receive 3 more entries, thus INCREASING their chances at winning. And for every new email sign up that they refer, they get 3 (or whatever number you choose) additional entries into the contest. So they dramatically increase their chances of winning by sharing it with their friends and telling them to sign up.
Imagine that one person refers 3 new people, who each refer 3 more people, each referring 3 more people. All of the sudden, that one single email subscriber just turned into 48 email subscribers. So you can add a LOT of subscribers to your list quickly.
A word of caution though, because many of these subscribers may not be qualified as likely customers for you, right? And you don’t want a big list of people who will never buy from you. So, you can qualify them by how you choose what prize to promote.
For instance, if it were half a lamb that had to be picked up locally, you wouldn’t get entrants from the other side of the world. So align your giveaway with your offering so you only attract qualified subscribers 🙂
Most Interesting Thing I Read This Week:
Thank golfers (not farmers) for CURRENT Daylight Savings Time
This week I tried to explain to my six-year old daughter why the time was changing today. I stuttered for a moment, then quickly changed the subject. To me, anyway, it’s a ridiculous practice that I wish we’d have the sense to do away with. But why did we start it in the first place?
We can thank Germany and Austria for getting the ball rolling. Both countries adopted the practice in 1916 and were quickly followed by much of Europe. That prompted the U.S. to formally enact ‘An Act to preserve daylight and provide standard time for the United States‘ in 1918. But the law proved so unpopular that it was repealed in 1919, although individual states were allowed to keep Daylight Savings Time as a local option.
Fast forward over 25 years to World War II, and FDR instituted year-round Daylight Saving Time, which was called “War Time,” from February 9, 1942 to September 30, 1945. But then it ended. From 1945 to 1966, there was no federal law regarding Daylight Saving Time, so states and localities were free to choose whether or not to observe Daylight Saving Time. And confusion set in.
If I think it’s hard to explain to my daughter what Daylight Savings Time is now, imagine if I had to explain it 50 years ago! In the early 1960s, observance of Daylight Saving Time was very inconsistent, with a scattering of time observances, and no agreement at all about when to change clocks. But, by 1966 100 million Americans observed Daylight Saving Time based on local laws and customs. Therefore, Congress ended the confusion and established the Uniform Time Act of 1966. That created Daylight Saving Time, which was to begin on the last Sunday of April and to end on the last Sunday of October. Any State that wanted to be exempt from Daylight Saving Time could do so by passing a state law.
Okay, so if it was to begin on the last Sunday in April, why are we here in 2019 “springing forward” on the second Sunday in March? Well, according to Michael Downing, a professor at Tufts University and the author of “Spring Forward: The Annual Madness Of Daylight Saving Time,” the golf industry estimated the game would increase revenue by $400 million if Daylight Savings began a month earlier. It’s good for golf is because it creates more daylight when people are likely to play.
But the original factor that led to current Daylight Savings Time adoption was to reduce energy use. But studies suggest that energy usage decreases very little, because any reduction in light usage is offset by increased air conditioner use.
So, what do I tell my daughter? I guess I just say believe whatever the clock says. Because any time change doesn’t impact us anyway. We homeschool her and rarely leave our homestead. We almost never have meetings that require coordinated time, and the animals we’re surrounded by still rise and settle based on natural daylight, regardless of what the clock says.
We pretty much do the same.
Farm & Food Safety News
The U.S. government will employ more dogs to sniff out illegal pork products at airports and seaports in an effort to…
Nellie’s Free Range Eggs packaging shows hens in open pastures, but lawsuit alleges as many as 20,000 are crammed into sheds…
The FDA says drinking the water has the “remote probability of necessitating medical or surgical intervention…
thanks for your kind words
- A review of Small Farm Nation Academy: “For Non-Farmers Too! After reading Tim’s books and hearing his podcast I knew he was a real sharp business person with a heart for helping people. So when the Small Farm Nation Academy opened, I jumped in immediately. I’m finding the courses on marketing just as relevant to my pest control business today as they will be to my future farm business!” – Coby, Coby’s Pest Control