Spring has sprung the grass has ris, I wonder where the flowers is. 🙂 Okay, I’m wishing there, but spring is close. Anyway, here’s what I have to share this week:
- my podcast episode on how to share your story and create a great “About” page for your website, and
- my weekly farm marketing tip.
First up, this week’s podcast called How to Write a Great About Page for Your Farm. This week I walk you through how to create an About page that not only shares your farm story, but trains your future customers to take action. I know that many farmers struggle with sharing their story, and if you aren’t sure what a great about page is, or how to create it, tune in. Help is here 🙂
LISTEN TO THE EPISODE HERE. Or, if you have an Alexa device, just say: “Alexa, play podcast Small Farm Nation.”
This Week’s Podcast Episode Sponsored by
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Farm Marketing Tip of the Week:
Define a marketing objective for each page of your website
You probably have several pages on your website, right? Your home page, your about page, a contact page and probably one or more pages that list what products you offer. You may have online shopping pages, FAQ pages and more. But do you have a clear and measurable marketing objective for each of those pages?
That’s because most people still think of websites as online brochures. So, when they craft their pages, they think of them more as a “list” of things they do or offer.
Wouldn’t it be better if you defined a clear and measurable marketing goal for each page of your website? Because your pages exist, why, exactly? Just to give someone something to read? No…they’re there to further your business goals. To bring in new customers, right? And to be found when people search for you.
Take a look at each page, including each blog post if you’re a blogger, and answer, “what is my marketing goal for this page?” Make sure the goal is both measurable and helps you to bring in subscribers and customers. If it doesn’t, why do you have the page in the first place?
thanks for your kind words
- A review of Small Farm Nation Academy: “#businesssaver“ I see this lifting our business out of a stall. My husband and I are extremely invested and excited about what we’ve watched and implemented. I originally thought the course would help me with a website. Who knew it was actually a coaching session for my business?! Thank you so much.” – Jennifer, Moxie Farms