What a great week! I had good enough weather to build a new chicken coop and still got a lot of “business” work done. Here’s what I have to share:
- my discussion with Joel Salatin about How to Quit a Job and Start a Farm,
- my weekly farm marketing tip,
- commentary on the most interesting thing I read this week, and
- current farm and food safety news of interest.
First up, this week’s podcast with Joel Salatin of Polyface Farms. Joel and I had a wonderfully provocative discussion about how to quit an unfulfilling job and start a farm business. Joel offered some real gems in this episode, as he outlines his seven rules for starting a profitable farm. We talk at length about his latest book, Your Successful Farm Business, which can be thought of as a graduate course to the book that got so many people started in farming, You Can Farm!
You’ve heard Joel and you’ve seen him in movies discuss the importance of regenerative agriculture. Now listen as he outlines step-by-step how to quit your job and start your own profitable farm, so LISTEN TO THE EPISODE HERE. Or, if you have an Alexa device, just say: “Alexa, play podcast Small Farm Nation.”
This Week’s Podcast Episode Sponsored by
Farmers Web: Software for Your Farm
Farm Marketing Tip of the Week:
Schedule This Year’s Events
If you haven’t done so already, schedule your farm events for this year. These can include farm tours, market dates, and any special events, such as farm dinners, instruction classes and so on.
Be sure to align your events with your brand positioning, and make sure they’re relevant for your audience. If you’re selling premium artisan cheese to foodies then a corn maze probably isn’t the event you want to focus on. Think more along the lines of cheese appreciation dinners paired with local wines, brews, and spirits.
Farm events can be a great offering. Not only can they be real money makers, but, when done well, they create deep, lasting relationships with customers who now have a bond with the farm.
I know what I’m talking about here…I’ve done lots of these farm events. I think it’s a great opportunity for you too, and now’s the time to plan out yours for next year.
The Most Interesting Thing I Read This Week
Cultured Meat is Much Better than Animal Agriculture? (as seen in The Conversation)
Okay, I’ll tell you right off the bat this article gets all five of my F-Bombs.
The article, written by a name-dropping (Bill Gates, Richard Branson) moral psychologist, attempts to make the case for why we should embrace replacing animal agriculture with “cultured” meat. Meat that’s grown from stem cells taken from a live animal without the need for slaughter.
One of the quotes that really hit me was this one:
“Perhaps the loudest opposition to cultured meat is that it’s unnatural. This argument relies on the premise that natural things are better than unnatural things.“
Uh, yeah! At least when it comes to what we put in our bodies, natural things ARE better than unnatural things. How do you think we humans got to this point in the first place? By eating REAL (natural) foods, of course!
And the article completely misses the point that animals on pasture provide a critical source of fertilizer that’s critical for regenerative agriculture. But, of course anyone who suggests that fake meat is better than real meat would also suggest that chemical fertilizers are better than animal fertilizers.
There’s no reason for me to rant about this. Read it for yourself and choose your own position. Regardless, with big names and big money behind it, get ready to not only see cultured meat on the shelves and menus, but to not even know if you’re eating it. Because big money will influence legislation and labeling as well.
Of course, I do agree with the idea of ending factory farming, but there’s a much better way to do that than making meat in a lab.
Find a pasture-based farmer. And buy from them.
Farm & Food in the News
86 Tons of Boston Market Frozen Meals Recalled Because They May Be Contaminated with Glass or Plastic
If you recently bought some frozen meals from Boston Market and they’re still in your freezer, you might want to pull them out and look them over. About 86 tons worth of Boston Market’s boneless pork rib patties were recalled because they may be contaminated with pieces of glass or hard plastic…
Bagged green beans and butternut squash shipped to nine states – and retailers including Walmart – are being recalled for the potential risk of listeria contamination…
Houston seafood company recalls more than 50 tons of catfish
A Houston-based seafood company is recalling more than 50 tons (45 metric tons) of wild-caught catfish …
thanks for your kind words
- A recent Facebook review of Small Farm Nation: “Tim has been invaluable in helping me realize my farm dream. One goal I had was to create a weekly podcast to engage with my customers and to help build my email list. I procrastinated for some time. Tim kept bringing me back on track recommending that I the focus on cheese. Hooray! I’m now fully engaged with the podcast which revolves around cheese. I now have the proper perspective on how to use it to market my business. Thank you so much Tim!!” – Melanie, Peaceful Heart Farm