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3. Here is some content you may find helpful

THE FARM ONE-PAGE BUSINESS  PLAN TEMPLATE

THE FARM ONE-PAGE BUSINESS PLAN TEMPLATE

Okay, so it’s strategy week here on the Small Farm Nation podcast. And nothing says “strategy” more than business planning, so that’s the focus this week. Now, the first thing you’re told to do when starting a business is to write a business plan. But should you? Do traditional business plans help? Or is there a better way.
Yes, there is a better way, and in this episode I’ll walk you through how to create an actionable one-page business plan.

8 Logo design mistakes

8 Logo design mistakes

What do most people think of when they think of branding? They think of logos. In fact, many people think that their logo is their brand. And you can’t have a great brand without a super cool logo design, can you? Today, I’m gonna tell you the mistakes you’re making with your farm logo design and what you really should be doing, instead.

Learn to become a farm entrepreneur

Learn to become a farm entrepreneur

What can you do if you have a business but you’re not a natural entrepreneur? In this farm podcast, I’m gonna show you how to stop working ON your business rather than being a slave to it so you can avoid burnout and realize your entrepreneurial dreams. And I’ve got a special, awesome download to help you do just that.

How to Create an Email List for your Farm

How to Create an Email List for your Farm

One of the challenges I hear most often expressed from small farmers (really any small business, actually), is how difficult it is to create an email list of potential customers. In this episode, we’ll discuss three keys to putting your list-building efforts on autopilot so you can grow your email list.

Why You Must Create a Great Farm Brand

Why You Must Create a Great Farm Brand

Is branding important for your farm business?

Let’s start with what I mean by the word “brand” because it’s a word that we hear often, but we may not understand the meaning.  I mean, what does the word “brand” mean anyway?

7 Habits of Successful Farm Marketers

7 Habits of Successful Farm Marketers

So what’s the secret to marketing farm and local food products? Today, I’ll tell you, and set you on a solid foundation for marketing your farm and/or food products. Because, if we produce great food and farm products and there’s no one to buy it, what’s the point?

How to Tackle Farm Price Objections: Farm Podcast

How to Tackle Farm Price Objections: Farm Podcast

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How to Grow Your Farm’s Email List: Farm Podcast

How to Grow Your Farm’s Email List: Farm Podcast

An email list is your most important communication asset, and email marketing is a great way to sell your farm products. But how do you build a list in the first place?

In this episode I walk you through the four not-so-simple steps of email list building for your farm business.

Why Small Farms Fail: Farm Podcast

Why Small Farms Fail: Farm Podcast

Small businesses routinely fail in every industry segment, but what   causes small farms to fail? In this episode I share 7 reasons why small farms fail, so you learn what not to do so that your farm thrives.

I’ll walk you through seven reasons why small farms fail.

Is your farm a money-sucking hobby or a profitable business?

Is your farm a money-sucking hobby or a profitable business?

The phrase hobby farm is cute and all, but what’s the difference between a hobby farm and a farming business? In this episode, I’m going to tell you why you might have a farm hobby that costs you money rather than a thriving farm business that earns you money.

How Farmers Use Coolbots to Keep Products Cool: Farm Podcast

How Farmers Use Coolbots to Keep Products Cool: Farm Podcast

Whether you’re selling market vegetables, pastured meats or raw milk and farmstead cheese, one thing’s for certain. You gotta keep your products cool to preserve shelf life. In this episode, we learn how farmers use Coolbots to do just that.

Should you start a Facebook page or a Facebook group?

Should you start a Facebook page or a Facebook group?

This week I’ll answer a listener’s question on whether it’s best to start a Facebook page or a Facebook group for her farm. I cover the pros and cons of each and describe what you can do with a Facebook page that you can’t do in a group, and vice versa.

Random Acts of Farm Marketing

Random Acts of Farm Marketing

Let’s discuss a crisis in small business. A crisis in most businesses, actually, but particularly in farm businesses. It’s a problem that creates undue stress, panic and results in farmers not building their brands, getting enough customers and growing their farm business.

I’m talking about Random Acts of Farm Marketing.

Selling meat by weight online & taking payments for farm tours

Selling meat by weight online & taking payments for farm tours

This week I tackle three questions. One is about the tricky issue of selling meat by product weight online. A related question is about managing inventory of meat when selling both online and at a farm store. And the third question is about managing the reservation and payment process for farm tours.

Robert Brady on Marketing Your Farm with Google Ads

Robert Brady on Marketing Your Farm with Google Ads

This week I’m speaking with a farmer turned online marketing expert about how to use Google Ads to attract customers to your farm business. If you’re interested in farm marketing, you’ll get a lot out of Robert’s expertise, as I did.  Enjoy the episode!

How to Write a Great About Page for Your Farm

How to Write a Great About Page for Your Farm

Lots of farmers struggle with how to share their story. In this week’s farm podcast, I share the advice I gave to a farmer about how to share her story and create a great about page for your website.

When to Avoid Sales Funnels and Marketing Gimmicks

When to Avoid Sales Funnels and Marketing Gimmicks

In this farm podcast, I discuss why you may not want to use automated sales funnels and marketing gimmicks in marketing your farm business. I describe the Jeff Walker Product Launch Formula, what it’s designed to do and why I recommend that farmers exercise caution with this strategy.

Joel Salatin on How to Swap a Depressing Job for a Rewarding Farm

Joel Salatin on How to Swap a Depressing Job for a Rewarding Farm

In this farm podcast, Joel Salatin and I have a provocative discussion about how to quit an unfulfilling job and start a farm business. Joel offers some real gems in this episode, as he outlines his seven rules for starting a profitable farm. We talk at length about his latest book, Your Successful Farm Business, which can be thought of as a graduate course to the book that got so many people started in farming, You Can Farm!